"How I Built This" (from start to finish): No Particular Order - a prompted journaling business

Working Title

Margot Lee

Society & Culture

4.9 • 685 Ratings

🗓️ 10 May 2023

⏱️ 54 minutes

🔗️ Recording | iTunes | RSS

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Summary

16: I launched a full a** business all by myself in December 2022: here's how I did it! You can shop the restock on noparticularorder.co 📓 Topics covered in this episode: 4:11 Creating a business: the idea to product pipeline 10:59 Picking a format for the journal 12:52 Naming the business 16:20 Writing the book & coming up with the prompts 17:41 Figuring out how to make the book and finding a manufacturer 22:40 Working with a graphic designer 27:22 Picking a font for the brand 33:37 Choosing materials for the journal 36:30 Getting a book dummy 38:00 Deciding on how many units to make 40:00 Comparing 3PL Fulfillment vs DIY Fulfillment 44:28 Seeing my product for the first time 45:46 Finally (!!!) launching the business Still have questions or want to learn more? Leave your questions on the Shopify question box or head to @noparticularorder on Instagram to drop your question on the active Instagram story with the question box.

Transcript

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0:00.0	Hi guys, welcome back to working title. I'm your host Margo and I'm so excited that you guys are here and listening and I finally get to sit down and tell my story of how I launched my business, No Particular Order.
0:25.2	If you are unfamiliar with what No Particular Order is, it is a journaling brand that launched
0:33.3	December 1, 2022, so it's still relatively new. We have one product out. Also, if I'm using the
0:41.2	pronoun we, that means I. We are a business of one, but I feel like I've trained myself to use
0:50.7	we so that on business calls with other companies it seems more legit than
0:56.1	you know having like the marketing and the manufacturing and the fulfillment all done by
1:04.4	me and myself and I so if I'm using the word we I'm not trying to to confuse. That's just me by myself. Yeah, so at
1:14.5	no particular order, we have one product so far. It is No Particular Order, Volume 1. It is a
1:22.5	206 page prompted journal. So every page has a different prompt on it. There are light bullet
1:30.6	points. So if you like some guidance when you're journaling, they're there, but you can also totally
1:34.8	ignore them. And the cover is made with a paper like material so you can completely customize
1:40.9	the cover. And most importantly, like its's namesake, you can use the journal
1:46.5	in any order that you like. So you can flip through, you can start from the beginning, you can do
1:53.1	50 pages at once, you can put the journal down for two weeks and then pick it back up again.
1:58.4	It's really a choose-your-own-adventure type of journal.
2:01.6	And I'm going to get to kind of how I decided on that
2:04.9	because there were so many decisions
2:06.9	that just went into the formatting of the journal.
2:09.4	But that's the product.
2:10.6	We are officially restocked a major,
2:13.9	the first major restock.
2:15.5	So if you want to shop the volume one journal, you can go to
	...

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