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New years is here, and with it brings the possibility of change.

As one behavioral scientist put it, first starts are really powerful.

So as you head into 2023, LifeKit is a great resource to help you plan your life and tackle changes, both big and small.

Listen to the LifeKit podcast from NPR.

Hey, it's Guy here. So I've never asked you for much. This show is free, and we think about it as kind of like a free MBA program.

Each week we bring you the stories of failure, triumph, pivots, strategic challenges, mishaps, and problem solving from some of the world's greatest entrepreneurs.

And it's all free, and always will be.

But now, I'm asking you to consider buying my new book based on this show. It's called How I Built This, and it only costs about 20 bucks.

And this book is designed for anyone who's thinking of building something, or just wants to be inspired by people who have built some of the most iconic companies and brands on Earth.

And if you pre-order it now, like in the next few days, I will send you a free signed book plate. So please go to HowIBuiltThis.com or GuyRaz.com to order the book and get your free signed book plate.

Hello, everyone, and welcome to How I Built This Resilience Edition.

On these episodes, as you know, we're talking with entrepreneurs and other leaders about how they're adapting during this economic crisis. And today, my guest is Iman Anise, who is better known as Pokemon, the number one female streamer on Twitch.

Pokemon started playing video games when she was 12, but it was mainly a hobby until she joined Twitch, which is a popular streaming platform for gamers.

As her following grew and grew, she eventually decided to leave college and pursue online gaming full time. And with more than 20 million followers across several platforms and a makeup and clothing line,

Pokemon has proven that the gaming industry is ripe for entrepreneurs like herself.

All right, so for people who don't know what video game streaming is, can you first just kind of explain how it works?

Sure, so for starters, I'm sure most of you guys have at least seen a YouTube video. Basically live streaming is like watching a YouTube video except the video is live.

And it goes on typically for much longer than a video, typically a few hours actually. So you can tune in at any point and you can catch a live broadcast. You can chat with other people that are watching the same thing as you at the same time.

So it has a lot to do with interaction, both between you and the broadcaster and you and other viewers. And the other way I'd explain it specifically, I guess the video game aspect.

And a comparison that is made very frequently is in the same way you watch professional sports, you would perhaps watch a professional gamer. Or sometimes you watch people for entertainment. Yeah, you just watch people do things you also enjoy.

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