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New years is here, and with it brings the possibility of change.

As one behavioral scientist put it, first starts are really powerful.

So as you head into 2023, LifeKit is a great resource to help you plan your life and tackle changes, both big and small.

Listen to the LifeKit podcast from NPR.

Hey everyone, and welcome to how I built this resilience edition.

On these episodes, we're talking with entrepreneurs about how to think creatively during this really disruptive moment.

And today, I'm bringing you my conversation with Sharon Shuta, the founder of Oma Beauty.

Oma Beauty is a cosmetics company that makes inclusive products for a variety of skin tones.

Sharon's inspiration for the company came from her own upbringing in Nigeria,

where she just couldn't find the right makeup for her own skin tone.

She went on to work for Revlon, L'Oreal, and Benefit, but in 2018, Sharon left the corporate world to start Oma and make beauty products for women like her.

Recently, she also started a campaign to get beauty companies to be more transparent about the diversity of their workforce.

Sharon joined me from Los Angeles.

For those who don't know you or the brand, you're originally from Nigeria, which we'll talk about in a moment, but tell us more about your brand.

Yes, so Oma Beauty is a range of color cosmetics where highly inclusive brand.

I found that Oma Beauty because I was frustrated with the state of the beauty industry.

I was working within beauty for the longest time and just got frustrated with how non-inclusive it was.

In 2017, 2018, they still were not catering to most people.

They were only catering to one particular audience and that frustrated me.

I wanted to go and create a movement. I wanted to create a brand where everybody could find themselves.

...