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New Year's is here, and with it brings the possibility of change.

As one behavioral scientist put it, first starts are really powerful.

So as you head into 2023, LifeKit is a great resource to help you plan your life and tackle changes, both big and small.

Listen to the LifeKit podcast from NPR.

Hey, welcome to how I built this resilience edition.

Twice a week, I've been sitting down for live video chats with different founders to find out how they're coping during this crisis.

And on Thursdays and Saturdays, we're posting excerpts from those conversations right here.

And on today's episode, we're going to hear from Jen Hyman, the co-founder of Rent the Runway.

Rent the Runway is a company that allows you to rent clothing and accessories at a fraction of the price you'd pay to buy.

And last year, it was valued at more than a billion dollars.

But since the global health and economic crisis, Rent the Runway has joined many fashion companies that are confronting furloughs, closing retail stores, and seeing drops in revenue.

And a huge question facing Jen Hyman is, how do you get customers interested in renting clothing?

At a time when few people are going out.

Talk a little bit about the business.

I know most of your business is based on the subscription model.

You do have some physical stores that you close down. You had to lay off and furlough some employees.

Tell me what's going on with Rent the Runway right now.

It has been a big challenge because so much of our business is based around people leaving their homes.

Whether you are going to work or you're hanging out with friends, you know, often in the act of getting dressed is someone an external act where you're getting your business.

Where you're getting dressed for something.

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