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How I Built This with Guy Raz

How I Built Resilience: Lisa Baird of National Women's Soccer League

How I Built This with Guy Raz

Guy Raz | Wondery

Business

4.831.1K Ratings

🗓️ 18 March 2021

⏱️ 31 minutes

🧾️ Download transcript

Summary

Lisa Baird stepped in as commissioner of the National Women's Soccer League in March 2020 and just two days into her job the entire multi-billion dollar sports industry went dark. Lisa talks with Guy about the difficulties the league overcame to launch their Challenge Cup tournament last summer, and the need for equal coverage of women's sports. These conversations are excerpts from our How I Built Resilience series, where Guy talks online with founders and entrepreneurs about how they're navigating turbulent times.

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Transcript

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0:00.0

Hey, Prime Members, you can listen to how I built this early and ad-free on Amazon Music.

0:07.0

Download the app today.

0:09.0

New Year's is here, and with it brings the possibility of change.

0:13.0

As one behavioral scientist put it, first starts are really powerful.

0:17.0

So as you head into 2023, LifeKit is a great resource to help you plan your life and tackle changes, both big and small.

0:24.0

Listen to the LifeKit podcast from NPR.

0:30.0

Hey everyone and welcome to How I Built This Resilience Edition from NPR. I'm Guy Rase.

0:36.0

Each week on Thursday we invite entrepreneurs and other business leaders to come onto the show to talk about how they've been building resilience into their businesses this past year.

0:47.0

And you can join us each Thursday at 9 a.m. Pacific 12 Eastern on how I built this Facebook, Twitter, or YouTube pages to hear the conversation and ask questions as well.

0:59.0

And today my conversation with Lisa Baird, Commissioner of the National Women's Soccer League.

1:04.0

The NWSL was founded in 2012 and today it's got 10 teams across the United States.

1:12.0

Lisa Baird stepped in as Commissioner of the League on March 10th, 2020.

1:18.0

And just two days into her job, the entire multi-billion dollar sports industry went dark.

1:25.0

And Lisa had to make the tough decision to also shut down the soccer league.

1:31.0

You know, it was, it was probably the hardest thing I ever had to do.

1:36.0

You know, sometimes you're confronted with a decision and you know exactly what to do, even though it's incredibly hard.

1:43.0

That was the moment I started my job and I went out to Chicago where our offices were and it was on Tuesday.

1:52.0

And I remember I had come from public radio and journalism.

1:57.0

So we were following it as a story.

1:59.0

And I'd gotten a text that day from a reporter at the New York Times that I know saying, hey, what are you going to do about COVID?

2:06.0

And I was on my first day of work. I was determining things.

2:09.0

I would literally flew back to New York the next day because I had to attend the meeting.

...

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