meta_pixel
Tapesearch Logo
Log in
How I Built This with Guy Raz

How I Built Resilience: Kara Goldin of Hint

How I Built This with Guy Raz

Guy Raz | Wondery

Business

4.831.1K Ratings

🗓️ 1 April 2021

⏱️ 22 minutes

🧾️ Download transcript

Summary

After giving up diet soda, Kara Goldin started adding fresh fruit to her drinking water to make it more fun. This inspired her to create Hint water, a line of unsweetened flavored water beverages that are now available in over 30,000 stores nationwide. Kara shares how sales have almost doubled as Hint invested in e-commerce during the pandemic, and offers her advice for entrepreneurs trying to break into saturated market spaces like the beverage industry. These conversations are excerpts from our How I Built Resilience series, where Guy talks online with founders and entrepreneurs about how they're navigating turbulent times.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Transcript

Click on a timestamp to play from that location

0:00.0

Hey, Prime members, you can listen to how I built this early and ad-free on Amazon Music.

0:07.0

Download the app today.

0:09.0

New years is here, and with it brings the possibility of change.

0:13.0

As one behavioral scientist put it, first starts are really powerful.

0:17.0

So as you head into 2023, LifeKit is a great resource to help you plan your life and tackle changes, both big and small.

0:24.0

Listen to the LifeKit podcast from NPR.

0:27.0

Hey, it's Guy here. You know, a lot of people have been asking if we're going to be holding how I built this summit this year.

0:34.0

And today, I am very excited to tell you that the answer to that question is yes.

0:40.0

And it's going to be super easy to attend this time because this year, it's completely virtual.

0:46.0

From May 24th to the 27th, we'll be bringing you four days of inspiration.

0:51.0

Conversations with iconic entrepreneurs and change makers, plus immersive networking sessions designed to help you build and grow your community of support.

1:01.0

And of course, your business.

1:03.0

You can learn more about the summit and get tickets at summit.npr.org, and I cannot wait to see you there.

1:12.0

Thank you to GoDaddy, the presenting sponsor of this year's summit, and to our supporting sponsor, Dell Technologies.

1:23.0

Hey everyone and welcome to how I built this resilience edition from NPR. I'm GuyRaz.

1:28.0

Each week on Thursday, we invite entrepreneurs and other business leaders to come onto the show to talk about how they've been building resilience into their businesses this past year.

1:39.0

And you can join us each Thursday at 9 a.m. Pacific 12 Eastern on the how I built this Facebook, Twitter, or YouTube pages to hear the conversation and ask questions as well.

1:50.0

And today, my conversation with Cara Golden, the founder and CEO of Hint, Hint is probably best known for its fruit-flavored waters, but it also makes sunscreen, hand sanitizer, and body care products.

2:04.0

Hint water was at one time dubbed the unofficial drink of Silicon Valley because it was stocked at the offices of Google, Uber, and other tech companies.

2:13.0

And now it's available in more than 30,000 stores nationwide. And since the pandemic, their sales have almost doubled.

2:21.0

I first asked Cara about how she got the idea for Hint.

2:25.0

I was a tech executive. I was not a beverage executive. I have never worked in the beverage industry outside of Hint. And when I left my role at American Online, I was running their e-commerce and shopping partnerships.

...

Please login to see the full transcript.

Disclaimer: The podcast and artwork embedded on this page are from Guy Raz | Wondery, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of Guy Raz | Wondery and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.

Copyright © Tapesearch 2025.