How I Built Resilience: Bert and John Jacobs of Life is Good

How I Built This with Guy Raz

Guy Raz | Wondery

Business

4.8 • 31.1K Ratings

🗓️ 17 September 2020

⏱️ 30 minutes

🔗️ Recording | iTunes | RSS

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Summary

Bert and John Jacobs had just come off a $100 million year for their Boston-based apparel company, Life is Good. However, the COVID-19 pandemic has upended business as usual, forcing the brothers to invest in a new printing model while trying to encourage optimism during this time of economic and social distress. These conversations are excerpts from our How I Built Resilience series, where Guy talks online with founders and entrepreneurs about how they're navigating turbulent times.

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Transcript

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0:00.0	Hey, Prime Members, you can listen to how I built this early and ad-free on Amazon Music.
0:07.0	Download the app today.
0:09.0	New Year's is here, and with it brings the possibility of change.
0:13.0	As one behavioral scientist put it, first starts are really powerful.
0:17.0	So as you head into 2023, LifeKit is a great resource to help you plan your life and tackle changes, both big and small.
0:24.0	Listen to the LifeKit podcast from NPR.
0:27.0	Hey, it's Guy here. So have you ever thought about starting a business?
0:31.0	And if so, what would it be?
0:33.0	How do you come up with an idea?
0:35.0	How do you find the money to start?
0:37.0	How do you get the word out about your product or service?
0:40.0	What do you do if your idea isn't working?
0:43.0	And how do you pivot?
0:45.0	Well, to answer those questions, I've written a book.
0:48.0	It's called What Else? How I Built This?
0:50.0	And it's full of inspiring stories from some of the greatest leaders and entrepreneurs in the world
0:56.0	who've been through the trenches, made big mistakes, and lived to tell the tale.
1:01.0	If you're looking to start something or just want to be inspired by those who have built incredible things, pick up How I Built This Now,
1:09.0	wherever you buy your books or by visiting gyros.com. And thanks.
1:18.0	Hello, everyone, and welcome to How I Built This Resilience Edition.
1:23.0	On these episodes, we're talking with entrepreneurs and other business leaders about how they're meeting today's challenges with new and exciting ideas.
1:31.0	And today, we're going to hear from Bert and John Jacobs. They're the brothers and co-founders behind the brand Life is Good.
	...

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