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The blondEST

How I Built My Skincare Empire

The blondEST

Savanna Boda

Beauty, Fashion & Beauty, Funny, 22, Young, Comedy, Face, Health, Women, Aesthetician, Entrepreneur, Skin Care, Self Made, Arts, Beauty World, Skin, Blonde, Dallas

4.61K Ratings

🗓️ 20 April 2026

⏱️ 18 minutes

🧾️ Download transcript

Summary

Savanna spills the real tea on what it actually takes to build a successful business in the beauty industry — from hiring for heart over résumé, to why she used to do facials for $50 (and sometimes free), to the skincare regimen skills that carried her through COVID. 

If you're an esthetician, entrepreneur, or just someone who loves a good behind-the-scenes business moment, this one's for you.

Shop here now: https://www.savannaboda.com

Transcript

Click on a timestamp to play from that location

0:00.0

Hi guys, happy Monday. I hope you guys are having the best Monday of your life.

0:09.6

Today, we are going to just talk about some things that I've learned throughout my career

0:14.2

when it comes to owning a business, skincare, just like everything. Because I spoke a

0:19.9

Skin Better conference probably two-ish

0:23.0

weeks ago and they asked me like my top three things that like I learned I guess

0:29.1

being in this industry and it really like caught me off guard because I was like oh my

0:33.5

God like what are the top three things And so as I started talking about the three

0:38.2

things, more things came to me. And yeah, I'm just excited to help you guys and like get into that.

0:45.3

So first and foremost, I would say if you're growing a business, the people you have working for you

0:52.1

is like the most important thing. You are nothing without your

0:54.9

team. You could be the best ever, but if your team is not just as good as you or better than you,

1:03.4

you're not going to have a successful business. It will not work. And in the beginning,

1:09.4

I feel like I wanted to hire people because I was just so busy with

1:12.9

clients. And I was seeing, you know, at that time, 22 plus clients a day. And so I did not have time

1:19.8

to train someone how to run the front desk. And honestly, I didn't really even know how to do a lot

1:24.8

of the positions I was hiring for because I was just like texting people.

1:29.7

You know, I wasn't answering emails.

1:31.9

I still can't format an email.

1:35.0

Absolutely not.

1:36.0

I want to keep her as far away from our emails as humanly possible.

1:41.2

Sometimes I would like back like a year or two ago like you would like

1:46.1

be like he he we got that free

...

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