How holiday advertising is different this year
Marketplace All-in-One
Marketplace
4.5 • 1.4K Ratings
🗓️ 30 November 2023
⏱️ 8 minutes
🧾️ Download transcript
Summary
We’re in the thick of holiday shopping season. But as companies compete for consumer dollars and distinguish themselves through advertising, they’re taking inflation into account and trying to play to customer emotions. Plus, X’s Elon Musk has some choice words for boycotting advertisers, and celebrities face potential liabilities when promoting financial investments.
Transcript
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| 0:00.0 | Hi, it's Sabrie Beneschoor with Marketplace. |
| 0:02.3 | Are you looking for a way to show off your love of Marketplace this winter? |
| 0:05.7 | Well, look no further. |
| 0:07.0 | We've got Marketplace hoodies, beanies, mugs, and new Marino wool socks. |
| 0:11.7 | Stay cozy this winter while making it clear that you |
| 0:14.7 | support public service journalism check out all of our thank you gifts and |
| 0:18.8 | make your year-end donation now at Marketplace.org |
| 0:22.6 | slash donate. |
| 0:25.4 | Elon Musk to boycotting advertisers |
| 0:28.0 | that's stuffed. |
| 0:29.0 | Only that's not how he said it. |
| 0:31.0 | I'm David Brancaccio in Washington today. Some major companies have |
| 0:34.9 | suspended their advertising on the X platform over a post by owner Elon Musk that |
| 0:40.0 | has been widely condemned as supporting anti-Semitic views. |
| 0:43.8 | Yesterday at a conference, Musk delivered a profane response to boycotting advertisers whose |
| 0:48.7 | Marketplace's Nova Safo. |
| 0:51.1 | Elon Musk was being interviewed at the New York Times Dealbook summit when mediator Andrew Ross |
| 0:55.4 | Sorkin asked him about his now infamous post two weeks ago which sent some major advertisers |
| 1:01.4 | rushing for the exits including IBM Disney and |
| 1:04.2 | Comcast don't advertise you don't want them to advertise what do you mean if |
| 1:10.3 | somebody's gonna try to blackmail me with advertising, blackmail me with money, go fuck yourself. |
| 1:16.4 | Go fuck yourself. |
... |
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