How HGTV Shapes and Refines Our Taste

Culture Study Podcast

Anne Helen Petersen

Fashion & Beauty, Society & Culture, Arts

4.6 • 637 Ratings

🗓️ 31 July 2024

⏱️ 55 minutes

🔗️ Recording | iTunes | RSS

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Summary

How do the politics of taste and HGTV shows intersect? Why do we watch, why do we feel the way we do when we watch, and how is taste shaped in the process of watching? When Jonathan Menjivar, host of the fantastic podcast Classy, told me he wanted to talk all things HGTV, I was thrilled. In this episode, we discuss the aesthetics of “quiet luxury,” Ben and Erin Napier vs. Chip and Joanna Gaines, the newly ubiquitous neo-farmhouse look and so much more.

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Transcript

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0:00.0	Ben and Aaron Napier.
0:03.0	Air is apparent to Chip and Joanna Gaines.
0:06.5	I feel like they probably would maybe be mildly insulted to be, like, put as air as apparent.
0:10.7	But like, they're just, they're, they are the faces of HDTV in a way that Chip and
0:16.7	Joanna used to be.
0:18.2	Can you describe Ben and Aaron? what differentiates them a little bit?
0:23.3	Erin looks like a girl I had a crush on in college. She really looks like straight out of like
0:30.1	2001 and I don't mean this as like this is not negative. And she looks like she goes to my church in 2001 that's yeah yeah
0:41.4	she's got a short blonde haircut i think that's that's that's what does it it's not a Karen haircut
0:46.9	it's just a short shorter um it's just like the bob it's like a little bit of a dramatic bob
0:53.6	and what does ben look like ben's just like the bob. It's like a little bit of a dramatic bob. And what does Ben look like?
0:56.9	Ben's just like he's he's a ruffian, you know? He's like a big dude. Low voice. Like I feel like
1:04.6	he played linebacker or something. I'm sure that he played football. Someone's going to correct me on this.
1:09.4	I'm sure. But a beard and a guy who's,
1:12.1	who's good with his hands. And this is a stark contrast to Chip, who, as Melody says, and she's
1:19.8	completely correct, Chip has incredible creepy youth pastor energy. Like, it just, like, bounces off of him.
1:28.4	Yeah.
1:29.1	Yeah.
1:29.7	And that's the culture in which he was raised, so it doesn't surprise me.
1:33.7	But there's more, there's like a quiet competence to Ben.
1:37.2	Yeah, yeah.
1:38.0	And, like, Joanna is very regimented.
	...

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