How Helen Hares increased her direct bookings

The Boostly Podcast

Mark Simpson

Marketing, Business

5.0 • 302 Ratings

🗓️ 15 December 2020

⏱️ 28 minutes

🔗️ Recording | iTunes | RSS

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Summary

Welcome to Boostly Podcast Season 9 Episode 2. This is a recap of my interview with Helen Hares and we talked about how she increased her direct bookings. 02:50 About Helen 04:40 Why Helen settled in Competa, Spain 06:50 The first thing Helen did when she opened her business 08:00 About Villa Andalucia 10:00 Helen's biggest marketing shift 12:50 When Helen started to look at social media 14:10 Helen's problems before she encountered Boostly Academy 22:20 Helen's pivot • https://Boostly.co.uk • https://Boostly.co.uk/5steps • https://instagram.com/boostlyuk • https://Boostly.co.uk/guidebook • https://Boostly.co.uk/website • https://BookdirectMap.com • https://Boostly.co.uk/podcast

Transcript

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0:00.0	If you are a regular listener to this podcast, you will know that there is a very quick
0:05.3	sponsored message from Hostly coming up. If you want to skip this bit, just go forward a minute
0:10.5	on the podcast app that you are listening to. If you are new and if you want to find out how you
0:15.3	can get a free digital guidebook for your business, then please stick around. So, hostfully,
0:21.1	being sponsored in the podcast now for many of seasons and I absolutely love everything that they
0:26.1	do. David Brad and the team are fantastic and they, very kindly sponsor this podcast so that
0:32.2	it can continue to be free for you. All I ask in return is if you go and get your free digital
0:38.2	guidebook now by going to boostly.co.uk forward slash hostfully. So, boostly.co.uk forward slash
0:48.2	h-o-s-t-f-u-l-l-i. Go there, download your guidebook, make sure that you bring your business
0:56.2	into the modern data man's that your guests are expecting of you and then once you're there,
1:01.1	you can go and check out their award winning probably management software, PMS. You can go and check
1:05.9	in how they are helping hosts and so much more. David Brad and the whole team are hosting. Thank you so
1:12.0	much for your continued support and now let's get on with the show.
1:24.4	Good evening, good afternoon, good morning, welcome, wherever you are tuning from
1:30.0	in the world and today is the start of a little series that I want to put together for the
1:36.7	Boostly podcast where I interview hosts from around the world. We're going to pick their brains
1:45.1	and sort of find out a little bit more about them, find out their story and then we're just going
1:49.4	to have a little bit of a discussion about what they do to try and generate their own direct
1:54.7	bookings and how they are coping, especially with everything that else has been going on in 2020.
1:59.9	I'm very lucky that in what we do with Boostly is that we have got hosts from all over the world
2:07.0	and I wanted today to start with somebody that I've been very fortunate to go and stay with,
2:13.7	been able to meet, go and see their place, see their property, see their town, see their area
	...

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