Welcome to Entrepreneurs to Playbook. I'm David Meltzer. You know I have an affinity to Eminem's.

All my kids are Eminem's. That's a big shout out to Marissa, Mia Miles and Marlena Meltzer.

All the M&Ms. Well, I have a new friend in Eminem. His name is Miguel A. Martinez. Miguel

Martinez, the founder and CEO at That Smooth, luxury men's grooming.

Welcome to Entrepreneurs, the Playbook.

Well, it's great to be here.

And interesting, you say M&M, when I first went to college,

it was playing ball, one of the backup center.

Whenever I made a nice move, he would be M&M.

So that name has been with me for a while.

I mean, the- I love it, man.

When I play college football and I scored,

I'd always say money, money.

And they'd say, there you go, M&M.

Well, speaking of money, money,

your business, that smooth luxury men's grooming products is money, money.

It's at the right place, the right time.

But like anything else, it's not an overnight success.

I think it's important for people to know the background of you and the brand,

because you really created it to serve a purpose. And my first question is,

for the sake of what did you create this luxury men's brand? For the sake to be able to,

I'll backtrack a little bit. In a nutshell, for decades, I suffered from extreme irritation.

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