Guys, launched in 2018. He is now working with 200 e-commerce brands, processing and helping them get support questions answered faster. He ended last year without a $2 million run rate. That's an average ACV of 10 grand. You're hoping to double this year to $4 million. He raised a $2 million pre-lemon pre-raised. He raised a $2 million per seat. Now raising a $5 million seat, it called a $30 or or 35 million pre, both from customers and two additional

potential VCs. Again, building Rich Panel to get rid of these horrible support experiences,

you and I know and are checking out with most e-commerce brands.

Hey, folks, my guest today is I meet RG. He's a CEO and co-founder at RichPenel.com. Under his

leadership, the company is going to over 2,000 brands in three years. He leads everything product and engineering at the

company and is obsessed with their motto. The best service is no service. Amit, you ready to take us to the

top? I am. What does that mean the best service is no service? My funder is simple when I started the company.

You know, if you look at any business, you look at their customer service.

Customers usually contacting about the same, you know, same seven to eight types of issues.

But customers, but business are still using agents to handle these issues.

And if you contrast it with, which is stupid.

And if you contrast that with what happens in Amazon,

where I bought like 50 items this year, maybe more, and I've never contacted them once.

The difference is that Amazon is productizing each of these contact reasons.

If I want to like return in order, cancel in order, edit anything in my order, I can do that within Amazon. I can manage

my subscriptions. They now have situations where if somebody forgets a coupon code, they have a flow

for it. Right. So that's the kind of interfaces that we built for other companies. And then, you know,

you basically eliminate all the contacts and customers are able to like self-resolved,

business are able to scale.

It's a win-win.

That's awesome.

Now, when you came on the show back in July of 2020, you told me you had 70 customers and

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