Often the word culture, it's like, you know, as humans we come up with these words,

metaphors, and, you know, and not everybody knows exactly what they mean.

And so, but culture's kind of one of those words.

When you have a team whose values are aligned and they trust each other, and it's just natural

hand-offs, but then when you have that incredible foundation of trust, it just unlocks the creative

thinking and unlocks the innovation.

Something strange, these are the physicists, and I go, okay, this is why we have physicists,

and that was the beginning of that crisis.

So I learned something.

Do not commit cultural faux pas.

Bill Gates said, spend 80% of your time on 80% of your revenue.

It's had five hours of no pages of advice of what to do.

So I'm sitting there and this guy, he's like brilliant, and I go, stop.

Give me the list of the 10 smartest people in the company.

The first gentleman comes in, and he's white as a sheet.

I've never seen someone so upset.

I thought, well, maybe this is like culture.

The other thing I learned, you only have six to nine months to change the culture of a company

before you're stuck with it.

I didn't know the company.

I wanted to understand what the company thought.

So we crowdsource a good bit of our culture, bottoms up, because the company really wants

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