How GoPro Went from $300k to $600M In Sales in Weird Way with Ron Lynch Ep 8
SaaS Interviews with CEOs, Startups, Founders
Nathan Latka
4.6 • 683 Ratings
🗓️ 26 February 2016
⏱️ 19 minutes
🧾️ Download transcript
Summary
The Top is FOR YOU if you are:
A STUDENT who wants to become the CEO of a $10m company in under 24 months (episode #4)
STUCK in the CORPORATE grind and looking to create a $10k/mo side business so you can quit (episode #7)
An influencer or BLOGGER who wants to make $27k/mo in monthly RECURRING revenue to have the life you want and full CONTROL (episode #1)
The Software as a Service (SaaS) entrepreneur who wants to grow to a $100m+ valuation (episode #14).
Your host, Nathan Latka is a 25 year old software entrepreneur who has driven over $4.5 million in revenue and built a 25 person team as he dropped out of school, raised $2.5million from a Forbes Billionaire, and attracted over 10,000 paying customers from 160+ different countries.
Oprah gets 60 minutes or more to make her guests comfortable to then ask tough questions. Nathan does it all in less than 15 minutes in this daily podcast that's like an audio version of Pat Flynn's monthly income report. Join the Top Tribe at NathanLatka.com/TheTop
Transcript
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| 0:00.0 | This is the top, where I interview entrepreneurs who are number one or number two in their industry in terms of revenue or customer base. |
| 0:09.7 | You'll learn how much revenue they're making, what their marketing funnel looks like, and how many customers they have. |
| 0:16.3 | I'm now at $20,000 per talk. |
| 0:18.6 | Five and six million. |
| 0:19.5 | He is hell bent on global domination. We just broke our 100,000 units sold. Five and six million. He is hell-bent on global domination. |
| 0:21.6 | We just broke our 100,000 unit sole mark. |
| 0:23.6 | And I'm your host, Nathan Latka. |
| 0:30.6 | In the last episode, number seven, you saw how a big thinker |
| 0:33.6 | smoothly quit his corporate job using a lot of sweat, literally, and Mark Cuban, |
| 0:38.8 | to launch a hypergrowth clothing startup that now employs veterans. |
| 0:45.8 | Our guest today is Ron Lynch. Now, Ron is a best-selling author and the marketing strategist |
| 0:52.9 | behind some of the most famous launches |
| 0:55.3 | in history. |
| 0:56.7 | We'll talk about them, but most recently, Ronnie was the strategist behind GoPro and its |
| 1:02.2 | meteoric rise from 600K in annual sales to a $7.8 billion market cap company just recently, and that was as of this morning. So, Ron, |
| 1:13.6 | are you ready to take us to the top? Well, I sure am willing to help find the map. |
| 1:19.3 | Well, let's do it. That's our job. Cheers to finding the map. Okay, let's dive in. |
| 1:23.8 | Anything about your bio that I missed that you think my audience really needs to know? |
| 1:28.5 | I guess the one thing is that this is not, I'm not a one-trick pony that I've launched |
| 1:33.8 | probably close to 50 brands with both entrepreneurs and with Fortune 500 companies. |
| 1:42.3 | Great. Any others that you want to mention besides GoPro? |
| 1:46.5 | Companies I've worked with, S.C. Johnson Wax, Valvaline. |
... |
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