How Google Ads is Changing #2069

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.6 • 1.4K Ratings

🗓️ 18 April 2022

⏱️ 6 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In episode #2069, Neil and Eric discuss how Google Ads is changing. Tune in today to learn about Google’s new ad campaign format, Performance Max, its benefits, and how best to utilize it! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: How Google Ads is Changing. [00:30] Learn about Performance Max, an ad campaign format that launched a few months ago. [01:24] How Performance Max helps you maximize performance across all the channels. [01:52] The difference between Performance Max and manually using Google Shopping. [02:55] An overview of the benefits of Performance Max. [04:00] That’s it for today! Don’t forget to rate, review and subscribe! [04:13] Go to https://marketingschool.io/live to learn more and join us for our upcoming event in Austin, Texas! Links Mentioned in Today’s Episode: Performance Max Campaigns Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Neilpatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Welcome to Marketing School, the only podcast that provides daily top-level marketing tips
0:06.4	and strategies from entrepreneurs that practice what they preach and live what they teach.
0:11.8	Let's start leveling up your marketing knowledge with your instructors, Neil Patel, and Eric
0:16.8	Sue.
0:18.1	We got a special message from our sponsor.
0:22.8	If you want to rank higher on Google, you got to look at your paid speed time.
0:27.3	The faster your website loads, the better off you are.
0:30.1	With Google's Corvital update, that makes it super, super important to optimize your
0:34.1	site for low time.
0:36.3	And one easy way to do it is use the host that Eric and I use DreamHouse.
0:40.8	So just go to DreamHouse or Google it, find it, check it out, and it's a great way to
0:45.7	improve your low time.
0:47.7	Hey, it's Eric Sue, just a quick heads up.
0:50.8	We are looking to hire amazing talent at my ad agency, Single Rain.
0:55.7	So you can just go to singlegrain.com slash careers, again, at singlegrain.com slash careers.
1:01.0	We're hiring up for roles in sales, in creative, in data, and in paid, in SEO, and conversion
1:09.4	rate optimization.
1:10.4	Again, just go to singlegrain.com slash careers to learn more.
1:13.2	All right, guys, before we start, we got a special message from our sponsor.
1:19.0	If you want to rank higher on Google, you got to look at your paid speed time.
1:23.5	The faster your website loads, the better off you are.
1:26.3	With Google's Corvital update, that makes it super, super important to optimize your
	...

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