How Goalcast Creates Viral Videos - Salim Sader & Cyrus Gorjipour

The Mindvalley Podcast

Mindvalley

Education, Health & Fitness, Self-improvement, Mental Health

4.5 • 1.5K Ratings

🗓️ 18 January 2021

⏱️ 23 minutes

🔗️ Recording | iTunes | RSS

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Summary

Have you heard of Goalcast? If you haven’t, it might be time to check them out. With over 30 million fans and 500 million video views a month, Goalcast empowers millions of people to live a life of purpose and connects human beings seeking truth and authenticity. In this talk, the founders of Goalcast, Salim Sader, and Cyrus Gorjipour share their tips and insights on how to create videos that go viral. When co-founders Cyrus Gorjipour and Salim Sader created Goalcast in 2016, they were both disillusioned by the traditional academic system. Cyrus had suffered through years of low self-esteem and depression before discovering a psychological concept called the internal locus of control, the belief that you are responsible for your own success. The powerful mindset reframe helped him turn his life around, and made him wonder why this sort of principle was not taught in schools. Meanwhile, Salim was a physics teacher, and he couldn’t bear the thought of putting students into a box and limiting the extent of their potential to exams and grades. He and Cyrus came together to give others the tools to succeed in the school of life. Today, Goalcast is one of the fastest-growing personal development brands in the world. Listen out for: - Scooter Braun’s Goalcast video story. - The story behind the well-known Rock Thomas’s video. - 4 Rules Goalcast videos follow. Bonus: - Subscribe to Mindvalley Membership to discover 30+ Mindvalley Quests, watch our podcast sessions live, interact with the guests, connect with the world’s best teachers and find your community 👉 https://go.mindvalley.com/NOW Like this episode? Subscribe to our podcast on iTunes, Spotify, or your favorite podcasting app. Share this with your friends on Instagram or Twitter. Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	If you notice, say the Rock Thomas video, we do that in subtle ways as well.
0:04.5	There's a part where his father screams at him and then you see the kid starting to cry.
0:09.7	That is sympathy because when we show an image of a kid crying you didn't need to have
0:14.4	the same experience to feel that because we show an image of a kid crying you can feel it
0:19.5	I am Mission Laciani founder of Valley, the School for Human Transformation.
0:24.3	You're listening to the Mind Valley podcast where we'll be bringing you the greatest teachers
0:28.1	and thought leaders on the planet to discuss the world's most powerful ideas and personal growth for mind, body, spirit, and work.
0:37.0	First, you guys started this business, Goldcast, really, really recently.
0:43.0	And you've gotten so good, so fast that Justin Bieber's agent, Scooter Braun.
0:48.0	Scooter Braun is the guy who's responsible for some of the most viral music videos in the world.
0:52.0	He's the man who basically created Justin Bieber.
0:54.6	And he said, these guys are some of the best
0:58.5	and most masterful storytellers he's ever met.
1:01.3	There's a funny story there actually.
1:03.3	Go ahead and I don't know if Scooter wants me to share this, but when we were filming his video for
1:09.6	Goldcast, we were telling him, no no do this or say that story again or focus on this and at one point he just turned at us and he's like
1:17.6	Guys do you know I make the most viral videos on the internet and we're like yeah, but you've never made a goldcast video this is different and he just looked at us and he was really pissed and he's like
1:28.4	guys I brought Justin Bieber look look at his videos,
1:32.8	like it has 2 billion views on like YouTube,
1:36.2	stand down and all that.
1:37.4	And then we just took to our guns.
1:39.6	We're like, listen, if you want to make a Go cast video,
	...

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