4.6 • 12 Ratings
🗓️ 28 January 2025
⏱️ 5 minutes
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GM aims to create a domestic battery supply base to make EVs cheaper and profitable aided by Kurt Kelty, who built Tesla’s critical Panasonic relationship in its startup days.
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0:00.0 | Here is your Forbes Daily Briefing for Tuesday, January 28th. |
0:05.4 | Today on Forbes, how GM topped Tesla to become one of the fastest growing U.S. EV makers. |
0:14.4 | Tesla CEO Elon Musk kickstarted the market for electric cars when he first began selling the Roadster in 2008. |
0:22.3 | But 17 years later, his dominance is slipping. |
0:26.5 | Tesla's sales are in decline for the first time, and the Mercurial billionaire's short attention |
0:31.4 | span, fragmented between five different companies, a key role in the new Trump administration, |
0:37.1 | and a monomaniacal |
0:38.0 | obsession with owning the libs, he's off his game. |
0:41.7 | And rivals are taking notice. |
0:44.7 | Top among them is General Motors. |
0:47.0 | The Detroit-based carmaker, which notoriously killed off its first commercial electric car, |
0:52.1 | the EV-1 in 2002, a move that inspired Tesla's creation in 2003, |
0:58.3 | is positioning itself for major growth in the space. |
1:02.3 | In 2024, GM's EV sales surged 50% to 114,432, its highest ever, aided by the new Equinox EV, a Tesla Model Y fighter. |
1:15.8 | That made it one of the fastest growing players in the electric space. |
1:19.6 | Meanwhile, Tesla, long past its scrappy startup years, Reins is the dominant electric nameplate, |
1:26.1 | selling 633,762 EVs to U.S. buyers, five times GM's volume. |
1:33.7 | But that's down 5.6% from 2023, even with the addition of its polarizing cyber truck. |
1:40.7 | Add in CEO Elon Musk's controversial behavior, and the brand faces further challenges this year, |
1:46.8 | especially in EV Crazy California, the country's top market. |
1:51.6 | GM isn't just going after Tesla's market share. It's targeting the company's beating heart, |
1:56.7 | batteries, and it's getting help from a Tesla veteran with serious battery chops to make sure |
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