How Giving Gifts Can Be The Ultimate Marketing Strategy...With John Ruhlin
The Mike Dillard Show
Mike Dillard
4.8 • 583 Ratings
🗓️ 17 October 2019
⏱️ 49 minutes
🧾️ Download transcript
Summary
We’ve all heard the saying that goes, “people will forget what you said, they will forget what you did, but they will never forget how you made them feel…”
As we enter the season of giving and gratitude here in the US, sending gifts to our family members, friends, and customers is a tradition.
Giving a gift to someone can be an incredibly powerful act, for better or for worse.
As you’ll discover through the amazing stories you’ll hear today, when done thoughtfully and with care, sending a gift to someone can open the door to new relationships and opportunities in a way that nothing else can.
It can create a bond and a connection with someone that can last a lifetime, and that will never be forgotten.
But when done incorrectly, it can have the complete opposite effect that you desire…
It can actually cause the recipient to feel like another sheep in the herd, misunderstood, unappreciated, or even disrespected.
And unfortunately, most businesses shoot themselves in the foot every holiday season with impersonal, and lazy gift-giving campaigns they send to their customers, when they would have been much better off, sending nothing at all.
Well to help us understand the incredible powers and dangers that come with giving gifts, we’re joined by a gentleman who’s literally dedicated his life to this practice… John Ruhlin.
The story of how John discovered the power of gifts is absolutely incredible, and the wisdom he’s gained along the way when it comes to building relationships using gifts is unbelievably valuable.
Many of you will have your lives changed by this interview one way or another...
Please share it with your co-workers, business partners, and family members because the gifts you give do create strong feelings with your recipients.
You just want to make sure those are positive feelings of appreciation, love, and gratitude, instead of accidentally triggering the opposite.
With that being said, please help me welcome, John Ruhlin
Resources:
GiftologyPlan.com
Giftology: The Art and Science of Using Gifts to Cut Through the Noise, Increase Referrals, and Strengthen Retention
Music:
Track: HYLO - Headstrong ft. Mikey Ceaser & Akacia [NCS Release]
Music provided by NoCopyrightSounds.
Watch: youtu.be/Ff6c5r-wyTA
Free Download / Stream: ncs.io/Headstrong
Transcript
Click on a timestamp to play from that location
| 0:00.0 | Welcome back to the Mike Dillard podcast, where we help entrepreneurs like you get the knowledge and skills that you need to bring your dreams to life. |
| 0:12.1 | Well, gang, we've all heard the saying that goes, people will forget what you said. |
| 0:15.4 | They will forget what you did, but they will never forget how you made them feel. |
| 0:19.6 | As we enter the season of giving and gratitude |
| 0:22.4 | here in the West, sending gifts to our family members, friends, and customers is a tradition. |
| 0:28.7 | Giving a gift to someone can be an incredibly powerful act for better or worse. As you're going to |
| 0:34.9 | discover through the amazing stories you'll hear today, when done |
| 0:38.0 | thoughtfully and with care, sending a gift to someone can open the door to new relationships |
| 0:42.9 | and opportunities in a way that nothing else can. It can create a bond and a connection |
| 0:48.7 | with someone that can literally last a lifetime and that will never be forgotten. But when done |
| 0:53.9 | incorrectly, it can have |
| 0:55.1 | the complete opposite effect that you're after. It can actually cause the recipient to feel like |
| 1:00.5 | another sheep in the herd, misunderstood, unappreciated, or even disrespected. And unfortunately, |
| 1:07.0 | most businesses shoot themselves in the foot every holiday season with impersonal and lazy |
| 1:12.9 | gift-giving campaigns that they send to their customers when they would have been much better |
| 1:17.1 | off sending nothing at all. Will the help us understand the incredible powers and dangers |
| 1:22.8 | that come with giving gifts were joined by a gentleman who's literally dedicated his life to |
| 1:27.3 | the practice, |
| 1:28.3 | John Rulin. Now, the story of how John discovered the power of gifts is absolutely incredible, |
| 1:34.7 | and the wisdom that he has gained along the way when it comes to building relationships |
| 1:38.1 | using gifts is some of the most valuable content that I've, frankly, ever heard on this |
| 1:43.8 | podcast over the last four |
... |
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