How Gary Sinderbrand Went from $17K Losses to Training 10,000 Financial Advisors

The Mike Litton Experience

Mike Litton

Business, Kids & Family, Parenting, Careers

5.0 • 1.2K Ratings

🗓️ 5 September 2025

⏱️ 49 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In this episode of The Mike Litton Experience, we’re joined by financial industry veteran and transformational coach Gary Sinderbrand, whose journey from early career setbacks to becoming a nationally recognized leader in advisor development is nothing short of extraordinary.

Gary shares how he went from losing over $17,000 in his first year as a financial advisor to training more than 10,000 financial professionals across the country. He opens up about the mistakes that taught him responsibility, the mentors who believed in him, and how he leveraged relationships—not just products—to build a thriving practice.

We also dive into his AI-powered app for financial advisors, which uses behavioral psychology and archetyping (Carl Jung-style) to align FAs with ideal clients. If you’re in finance, coaching, or sales—or just someone who values connection over commission—this conversation is for you.

What you’ll learn in this episode:

How to recover from failure and build lasting client trust
Why connection matters more than selling in financial services
The secret to scaling your practice through aligned relationships
How Gary’s cutting-edge AI app is reshaping modern prospecting
Why questions—not pitches—are the key to engagement

About our guest:
Gary Sinderbrand is a veteran financial advisor, coach, and national trainer who spent 12+ years on the road teaching thousands of advisors how to build values-based, fee-centric practices. A gifted speaker, storyteller, and developer of advisor tools, he’s now building a powerful new AI tool to help financial professionals grow smarter and more authentically.

If you enjoy this episode, don’t forget to:
Subscribe to The Mike Litton Experience for weekly insights from world-class performers.
Like the video
Drop a comment below to share what resonated with you most
Share with someone who needs to hear this!

Transcript

Click on a timestamp to play from that location

0:00.0	say to myself. I said, yeah, I kind of get that, but how much, how long, when do you need it?
0:06.0	What's it for? Well, I don't know. I'm the guy that solves the I don't know. So by the end of
0:12.7	my first year, I think I made more in commissions than I had in assets in the accounts. Most people
0:19.5	lost of 25K, they gave me,
0:21.1	they lost $16,000, $17,000.
0:24.7	Some of them were somewhat amused by it.
0:26.9	Yeah.
0:28.1	And a lot of them stayed when I started to figure it out.
0:34.0	But I had to be honest with them and went back and told them and said, look, I don't want to listen to what anyone's suggesting I do.
0:42.7	I had a very smart manager who came to me and said, you need to give me half your book.
0:47.0	And back then, we had real books, who sleep books with pages.
0:51.4	And he explained to me, he goes, look at the last 10 relationships you opened. And they were
0:56.5	pretty substantial six figure relationships. And I liked them a lot. And the first 10 or 20 I'd
1:05.2	opened were smaller, but people that I didn't really feel aligned with.
1:11.1	We were just too different.
1:12.5	And I think I was the only rookie that applied.
1:16.4	I went through six interviews because I didn't fit any of the molds.
1:22.6	And, you know, figured, well, I'll give it, give it a try and it doesn't work. I'll go back and see
1:28.7	if I can go fly planes. Did you know there's a technology that's actually an app on your phone
1:33.7	that uses sound waves to tell your brain what you want your brain to do? We had a young man that
1:39.4	was a guest on our podcast, the Michael Litton experience, who had a traumatic brain injury. He was sleeping three hours a night.
1:45.9	He's using Newcomb now and he's sleeping more.
	...

Please login to see the full transcript.

Previous episode | Next episode

Disclaimer: The podcast and artwork embedded on this page are from Mike Litton, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of Mike Litton and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.