How Gamification is Changing Home Workouts

The Playbook With David Meltzer

David Meltzer, Entrepreneur.com

Entrepreneurship, Business, Careers

4.6 • 1.9K Ratings

🗓️ 13 February 2025

⏱️ 11 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In today’s episode, I sit down with Amir Levanon and Shahar Cohen, two of the visionaries behind amp, a company redefining interactive fitness. Amir, who formerly led product innovations at Apple and Facebook, shares how amp’s AI-driven app blends gamification and smart technology to create an ultra-personalized training experience. Shahar, with a career spanning engineering leadership and product development, reveals how they built a sleek, accessible resistance training system designed to fit seamlessly into any home. We explore their mission to make strength training engaging, effective, and intuitive, the challenges they faced along the way, and the breakthroughs that are shaping the future of fitness.

Transcript

Click on a timestamp to play from that location

0:00.0	Welcome to Entrepreneurs of Playbook. I'm David Meltzer, and I am Amped. And that's because I have the
0:06.2	C-O-O and the chief product officer of AMP. And it's an interactive fitness company, which is a very
0:14.5	hot and interesting space. And I have my friend Amir Levanon here, and of course, our friend Shohar Cohen.
0:21.9	Welcome gentlemen to the Playbook.
0:24.0	Thank you.
0:24.5	To be here.
0:25.2	Very much.
0:25.9	Obviously, interactive fitness has been around kind of like AI longer than most people
0:31.7	know.
0:33.1	There's been a lot.
0:34.2	Obviously, I worked for the most notable sports agency in the world with Lee Steinberg. So we saw a lot of different interactive tools to train, especially professional
0:42.7	athletes. But it seemed like COVID really brought interactive fitness into the mass appeal. And
0:49.0	we all know what brands had elevated the awareness to how much fun it could be to exercise and play at the same
0:56.3	time. For you, where did your start in the interactive fitness place begin?
1:03.6	You want to take it? Well, we, first of all, we're all strength training obsessed. So people who came in to create this company, we just love strength training.
1:13.8	We believe in it.
1:14.6	We believe it's not just fun, but a great way to lead a healthy lifestyle and even drive
1:19.1	longevity.
1:20.1	It's the most widely applicable modality out there next to running and walking.
1:24.1	Like anyone should be doing some form of resistance training.
1:27.0	So that's sort of
1:27.6	the genesis of it um and then you're right during covid at all peak but we we um joined together about
	...

Please login to see the full transcript.

Previous episode | Next episode

Disclaimer: The podcast and artwork embedded on this page are from David Meltzer, Entrepreneur.com, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of David Meltzer, Entrepreneur.com and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.