How Formula 1 Helps This Sports Investor Turbocharge His Business
Forbes Topline
Forbes
4.8 • 6 Ratings
🗓️ 11 December 2025
⏱️ 30 minutes
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| 0:00.0 | I'm Justin Burnbaum, a staff writer at Forbes. |
| 0:06.0 | Joining me today is Antonio Kakarino, the CEO and co-founder of Apex. |
| 0:10.0 | Antonio, thanks for being here today. |
| 0:12.0 | Thank you very much. |
| 0:13.0 | It's a true honor. |
| 0:14.0 | So Apex was founded five years ago. |
| 0:17.0 | You have over 100 athletes invested with you guys. |
| 0:19.0 | You also are invested in the slew of sports properties like the Alpine F1 team, |
| 0:23.6 | Venetia FC in Italy, Bay City Golf Club, Tomorrow Sports, Baller League. |
| 0:29.2 | Walk me through things here. |
| 0:30.4 | What is the strategy? |
| 0:31.4 | How did you guys kind of get started and what are you trying to accomplish? |
| 0:34.5 | Yeah, it's what you're saying. |
| 0:36.2 | The origin is exactly on a very unique athlete community that we thought we could build |
| 0:44.3 | and getting them together to invest in sports. |
| 0:47.3 | Today we are a sports investment manager like many others. |
| 0:51.3 | We have definitely our kind of DNA and a couple of things that make us different. And |
| 0:56.2 | athletes are one of them. They are active LPs in our network that contribute beyond their money |
| 1:05.0 | and their commercial value in our investments. They bring their network. They bring their industry |
| 1:09.4 | insights. I think that broad community of athletes gives us quite a different way of looking at sports, |
| 1:15.6 | of diligence in opportunities and adding value once we invest. |
| 1:19.6 | Our European routes make us different as well. |
... |
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