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Forbes Talks

How Formula 1 Helps This Sports Investor Turbocharge His Business

Forbes Talks

Forbes Media LLC

Policy, Breaking News, Politics, Business News, Economics, Entrepreneurship, Business, Forbes, News

54 Ratings

🗓️ 11 December 2025

⏱️ 30 minutes

🧾️ Download transcript

Summary

António Caçorino, the CEO and cofounder of Apex, sat down with Forbes to detail how Apex leverages its unique community of over 100 athlete investors—who act as active Limited Partners providing network and industry insights—to strategically deploy capital.

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Transcript

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0:00.0

I'm Justin Burnbaum, a staff writer at Forbes.

0:06.0

Joining me today is Antonio Kakarino, the CEO and co-founder of Apex.

0:10.0

Antonio, thanks for being here today.

0:12.0

Thank you very much.

0:13.0

It's a true honor.

0:14.0

So Apex was founded five years ago.

0:17.0

You have over 100 athletes invested with you guys.

0:19.0

You also are invested in the slew of sports properties like the Alpine F1 team,

0:23.6

Venetia FC in Italy, Bay City Golf Club, Tomorrow Sports, Baller League.

0:29.2

Walk me through things here.

0:30.4

What is the strategy?

0:31.4

How did you guys kind of get started and what are you trying to accomplish?

0:34.5

Yeah, it's what you're saying.

0:36.2

The origin is exactly on a very unique athlete community that we thought we could build

0:44.3

and getting them together to invest in sports.

0:47.3

Today we are a sports investment manager like many others.

0:51.3

We have definitely our kind of DNA and a couple of things that make us different. And

0:56.2

athletes are one of them. They are active LPs in our network that contribute beyond their money

1:05.0

and their commercial value in our investments. They bring their network. They bring their industry

1:09.4

insights. I think that broad community of athletes gives us quite a different way of looking at sports,

1:15.6

of diligence in opportunities and adding value once we invest.

1:19.6

Our European routes make us different as well.

...

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