How Facebook is (Becoming) The New Yellow Pages #2022

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.6 • 1.4K Ratings

🗓️ 2 March 2022

⏱️ 6 minutes

🔗️ Recording | iTunes | RSS

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Summary

In episode #2022, Neil and Eric talk about how Facebook is (becoming) the new Yellow Pages. In many circles Facebook does not have the traction it used to, people are migrating to different platforms for their social media, and as a result, marketers have followed them there. Today on the show we discuss how Facebook is fast becoming less relevant and what that means for marketing, so make sure you tune in to hear it all! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: How Facebook is (Becoming) The New Yellow Pages. [00:35] A breakdown of the Yellow Pages and how it relates to Facebook. [01:25] Why Neil and Eric seldomly log into Facebook nowadays and the low levels of engagement. [02:39] The ways that marketing has become more difficult and why that’s good news for creative marketers. [03:21] That’s it for today! [03:23] Don’t forget to rate, review and subscribe! [03:38] Go to https://marketingschool.io/live to learn more! Links Mentioned in Today’s Episode: The Yellow Pages Facebook Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Neilpatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Welcome to Marketing School, the only podcast that provides daily top level marketing tips
0:06.4	and strategies from entrepreneurs that practice what they preach and live what they teach.
0:11.4	Let's start leveling up your marketing knowledge with your instructors, Neil Patel, and Eric
0:16.8	Sue.
0:18.1	We got a special message from our sponsor.
0:22.8	If you want to rank higher on Google, you got to look at your paid speed time.
0:27.3	The faster your website loads, the better off you are.
0:30.1	With Google's Corvital update, that makes it super, super important to optimize your
0:34.1	site for low time.
0:36.3	And one easy way to do it is use the host that Eric and I use DreamHouse.
0:40.8	So just go to DreamHouse or Google it, find it, check it out, and it's a great way to
0:45.7	improve your low time.
0:47.7	Hey, it's Eric Sue, just a quick heads up.
0:50.8	We are looking to hire amazing talent at my ad agency, Single Rain.
0:55.7	So you can just go to SingleGrain.com slash careers, again, at SingleGrain.com slash
1:00.2	careers.
1:01.2	We're hiring up for roles in sales, in creative, in data, and in paid, in SEO, in conversion
1:09.4	rate optimization.
1:10.4	Again, just go to SingleGrain.com slash careers to learn more.
1:13.2	All right, guys, before we start, we got a special message from our sponsor.
1:19.0	If you want to rank higher on Google, you got to look at your paid speed time.
1:23.5	And fast your website loads the better off you are.
	...

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