How F*ck You Pay Me is empowering creators

Decoder with Nilay Patel

Vox Media Podcast Network

Business, Technology

4.2 • 3.4K Ratings

🗓️ 21 September 2021

⏱️ 62 minutes

🔗️ Recording | iTunes | RSS

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Summary

We talk a lot about the creator economy here on Decoder and one thing we’ve learned from all those conversations is that the creator economy is a market just like any other, with supply and demand, but that it’s also a market that is absolutely starved of information. So today I’m talking to Lindsey Lee Lugrin, the co-founder and CEO of a new platform called Fuck You Pay Me, which is an all-time great company name. FYPM is an app for creators to review and compare brand deals: what brands are paying, what it’s like to work with them, and whether people would work with them again. It’s kind of like Glassdoor or Yelp for influencers. Links The quirks and features of YouTube car reviews with Doug DeMuro https://www.theverge.com/22637871/doug-demuro-car-reviews-youtube-decoder-interview Advertising is complicated, but Melissa Grady is very good at it https://www.theverge.com/22174582/decoder-podcast-interview-cadillac-cmo-melissa-grady-advertising YouTube chief product officer Neal Mohan on the algorithm, monetization, and the future for creators https://www.theverge.com/22606296/youtube-shorts-fund-neal-mohan-decoder-interview The App With the Unprintable Name That Wants to Give Power to Creators https://www.nytimes.com/2021/08/02/technology/fypm-creators-app-pay.html Introduction to smart contracts https://ethereum.org/en/developers/docs/smart-contracts/ The golden age of YouTube is over https://www.theverge.com/2019/4/5/18287318/youtube-logan-paul-pewdiepie-demonetization-adpocalypse-premium-influencers-creators Transcript https://www.theverge.com/e/22448278 Learn more about your ad choices. Visit podcastchoices.com/adchoices

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1:00.5	plan up to 24 months, 18 plus credits, and 12 in time supply.
1:03.0	Hello and welcome to Decoder.
1:06.6	I'm Neil Appetel, Editor and Chief of the Verge, and Decoder is my show about big
1:10.9	ideas and other problems.
1:12.8	We talk a lot about the creator economy here on Decoder.
1:16.7	That's the booming business of individuals using social platforms to build
1:20.3	audiences and then finding ways to monetize those audiences.
1:24.3	Mostly through subscriptions or more often advertising.
1:27.6	There's a lot of players in that game.
1:29.6	We've talked to creators about how they make money.
1:32.1	We've talked to CEOs and chief marketing officers about how they're spending their ad dollars.
1:37.6	And we've talked to a lot of executives from social platforms and how they see all of this growing.
1:43.1	And one thing I've learned from all those conversations is that the creator economy is a market,
	...

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