How Erika Discovered Her Purpose & Built a Business Using TikTok | Erika Cruz, Purpose-Driven Latina

Yo Quiero Dinero

Jannese Torres

Saving, Entrepreneurship, Business, Investing, Wealth, Personal Finance For Latinas, Personal Finance, Budgeting, Finances, Generational Wealth, Equal Pay, Financial Literacy

4.9 • 607 Ratings

🗓️ 11 April 2021

⏱️ 55 minutes

🔗️ Recording | iTunes | RSS

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Summary

Episode 82 is about tapping into your creative potential and leveraging that for your business with Erika Cruz of Purpose-Drive Latina. Erika shares how she developed her purpose & business on TikTok and how she quit her full-time job!

Erika Cruz is a Self-Discovery Expert, TikTok Partner, and Founder of Purpose-Driven Latina. She helps first-gen millennials align with their purpose and find fulfillment through mindset and mindfulness. After eight years in the tech industry, Erika turned her side hustle into her main hustle – all thanks to TikTok.

As the proud daughter of Mexican Immigrants, Erika is aware of the lack of resources that were available to her growing up. For this reason, she is on a mission to connect other first-gens with the tools and resources to kill it. Her content on TikTok focuses on bringing people back to themselves so they can align with their deeper purpose, gain confidence, and dream big.

You can follow Erika on Instagram and TikTok.

If you’ve been feeling lost, are interested in entrepreneurship, or feel stuck in a business idea, this episode is for you!

For full episode show notes, click here.

This episode with Erika will reassure you that you already have everything you need in pursuit of your purpose, goals, or business idea. The inner work to get to this self-confidence and self-assurance is a process; if you’re here, you’re already in it.

Loving this episode? Leave us a review on Apple podcasts. Follow us on Instagram, Twitter, TikTok, LinkedIn, YouTube and join our Patreon community!

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Transcript

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0:00.0	you know, the timing of 2020 and me being alone in my studio apartment to kind of be alone with my
0:06.2	thoughts. That's when I discovered, like, I've been struggling with what my passion and what my
0:11.4	purpose is for a long time. Like, what am I meant to do? But the reason that it is such a difficult
0:18.8	question to answer is because we rarely ask ourselves. We often go to other people.
0:24.9	We will never align with what we're meant to do if we're seeking it outside of ourselves.
0:31.2	You're listening to Yo Quiero Dinoa, a personal finance podcast for the modern Latina.
0:36.8	I'm your host, Janice Torres Rodriguez, personal finance expert, speaker, writer, and business coach.
0:43.3	I teach women of color how to build wealth and gain financial independence through side hustles and investing.
0:48.7	On this show, we're serving up POC-friendly personal finance knowledge, always with a side of SaaS. We're talking
0:55.2	about how to make Dineiro, how to keep it, and how to make it grow. If you're ready to
0:59.9	become Poderosa with your Dinaro, you've come to the right place.
1:07.7	Hello, my gente. Welcome back to another episode of Yo Quiro Dineiro the podcast. This is your host, Janice. And today's episode is one that I think is going to leave you feeling inspired A.F. I've been talking a lot about discovering your purpose. I recently did an Instagram live where I told you all
1:29.3	that I recently achieved financial independence and kind of my journey through self-discovery
1:36.2	and figuring out what the hell is it that I actually want to do with my life. And thanks
1:40.9	to this podcast, I have the answer. But the journey has been long. It's been a winding
1:45.9	road. And this next guest is, in a lot of ways, a kindred spirit of mine. We're going to be
1:53.8	talking to Erica Cruz. Erica discovered her purpose on TikTok of all places. and she's actually built a business using TikTok.
2:04.4	So I can't wait for you to hear her story.
2:08.2	Erica Cruz is a self-discovery expert, TikTok partner, and founder of Purpose Driven Latina.
2:14.5	She helps first-gen millennials align with their purpose and find fulfillment
2:18.7	through mindset and mindfulness. After eight years in the tech industry, Erica turned her
2:24.7	side hustle into her main hustle, all thanks to TikTok. She's the proud daughter of Mexican
	...

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