In the town of Floyd, Virginia, on a morning earlier this week, parents were dropping off their young kids at daycare.

How's he doing this morning?

What this?

What this?

What this? What this?

I did it.

This child care center is called the Yellow Hen.

It's homey with warm lighting and kid-sized wooden tables and chairs.

Do you want to try this model track?

Sure.

We're buying me. But the yellow hen isn't operated by the

but the yellow hen isn't operated by your typical

child care providers it's actually run by a coffee company. It's called Red

Rooster Coffee. And it's building on Main Street, they roast beans and have a

popular cafe. The Yellow Hen, the Child Care Center, is a benefit.

A perk Red Rooster offers its workers to boost retention and attract employees.

When you were setting up the Yellow Hen, did anybody tell you that you were crazy?

Oh yeah all of my friends who run businesses said that I was crazy.

That's Hayden Paulino Hensley who who co-owns Redrooster coffee.

Why did they say that?

Well, because they said, you know, how are you going to focus on the main thing that you do, which is to roast great coffee, you know, like how

do you grow that part of your business when you're distracted by having to run a daycare,

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