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Now onto the show.

What's up, everyone?

This is Alex Lieberman, co-founder and executive chairman of Morning Brew.

Welcome back to Founders' Journal, My Personal Audio Diary, where I give you the

business builder, the tools you need to think better in order to build better,

whether that's building a business, a team, or a new product.

Today, I'm talking about the mind of Elon Musk.

And specifically, I'm going to break down a powerful mental model that Elon uses to run

his businesses and that we can all use as well.

Let's hop into it.

So I'm not going to give the Elon Musk biography.

We've all heard of him.

He's an eccentric entrepreneur who's worth $168 billion.

CEO of Tesla, SpaceX, founder of Neuralink, boring company, former CEO of PayPal.

And while these are accurate ways to describe Elon, I believe that for us to learn from

one of the greatest entrepreneurs of our time, the Edison of our era, we need to study

...