Being an entrepreneur sounds cool, but the reality of building a business is very, very difficult.

Every level that you hit, there's a lot of things that suck that you just won't want to do.

What you're capable of is on the other side I don't feel like it.

And if you're committed to what it is that you're trying to do, nothing is going to stop you from getting there.

Welcome back to another episode of real business owners with myself, Trevor Cowley.

Today we have an incredible guest, Reed Nifler, from Nebraska. I've been able to chop it up

with him for the last, you know, 30 minutes or so, 40 minutes or so.

He's got some cool things going.

I'm not going to try to explain them all, but he's in the franchising game, leadership game.

There's a few tools that he has in his tool belt to support you guys today as business owners.

And so before we jump into it, just kind of explain

a little bit about some of the things that you're currently doing and what you have your hands in

right now. Well, Trevor, thanks for having me. You know, it's always great to share with other

business owners, right? Entrepreneurs have a different mindset. When we're in their chat and it's just like,

yeah, yeah, yeah, you know, it's like we get it, we get it.

We get like our issues with the world are similar in terms of how we see like what's wrong with the world and how people are showing up and things like that. Yeah, and I think early on I understand what was wrong with the world. I said, I got to do something about it. You know, and so then you just pick your corner of the world and start a business.

And so, you know, I remember, you know, starting this business that I'm in now, it's a security business. And I really looked at from a business ownership standpoint, I was about 30 years old when I started. And I knew that, one, I wanted to build businesses with other leaders. And so franchising was the path. And then two, I wanted to pick an industry that had recurring monthly revenue because I think that's where you really build value. If you have transactional revenue, you can go get a client, but they won't need you necessarily for an extended period of time. But I wanted recurring monthly revenue. And so that's where I found security because it's a huge industry. Did you start the franchise or did you or was a

franchisee? So there was a local business. So there was a local business that had us, it was about

300,000 a year and this police officer, a lot of them work off duty. So he's working off duty

and found a gig working at a coal store. There was kids gathering the parking lot, you know, doing their thing. And so he just moved them along. And then they started picking up things in the area. And so then pretty soon he couldn't fill all the hours himself. And so he started a small business. But then he was two to three years in and a small business owner that had really no business experience, didn't know what they were doing. And he lost his two biggest clients. And so I was working at another organization at that point. I was looking for a franchise and there was actually two interested things I had. One, I started then, which was the security business. The second I started in the last year, which is filter, commercial filter replacement, which we can talk about at some point. But at that point, I said, okay, I see a huge industry, which it was about 250 billion globally. The security industry. The security industry is.

And so then, at some point. But at that point I said, okay, I see a huge industry, which it was about 250 billion

globally. The security industry. Yeah, yeah. And so then second, I saw that it was very commoditized,

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