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Forbes Topline

How Drea Okeke Monetizes The Drea Knows Best Brand | Forbes

Forbes Topline

Forbes

Business News, News, Entrepreneurship, Business

4.86 Ratings

🗓️ 1 November 2023

⏱️ 2 minutes

🧾️ Download transcript

Summary

Drea Okeke, a former engineer, has gone from calculations to comedy. She’s collected six million TikTok followers with her street interviews and wild characters like the passive aggressive Nigerian mother “Momma D.” Stay Connected Forbes newsletters: https://newsletters.editorial.forbes.com Forbes on Facebook: http://fb.com/forbes Forbes Video on Twitter: http://www.twitter.com/forbes Forbes Video on Instagram: http://instagram.com/forbes More From Forbes: http://forbes.com Forbes covers the intersection of entrepreneurship, wealth, technology, business and lifestyle with a focus on people and success. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0

How do you make money these days? What is your revenue stream? What is your business model?

0:09.0

My business model first is getting revenue from brands, right? so if a brand was to promote their

0:15.0

product they come to me they tell me their pitch they tell me their their goal and I'm able

0:19.7

to create a storyline around the problem their product is solving.

0:23.6

So they pay me to promote their products on my platform.

0:26.8

And then another way I make money is my masterclass for Tik-talk, right?

0:30.6

Because I became an expert, I believe in whatever you're an expert at.

0:33.8

If you become an expert is something, then you can monetize that thing you're an expert at.

0:38.0

I'm an expert at making short form videos. So I created next level influence, which is a TikTok masterclass,

0:44.0

for people to come on there and learn how to create short film videos to be successful.

0:48.0

I'm really big on like supporting the next generation of content creators,

0:51.0

and I hate people that can keep their knowledge. If you're an expert of something, of Next Level Influence Masterclass. And then of course I have consulting with brands.

1:05.4

They don't realize how to create marketing campaigns

1:08.4

to actually convert that can actually,

1:11.2

people can resonate with. So I walk into these offices and I teach these companies how to,

1:16.1

you know, how to relate with millennials and GenZ,

1:19.2

how to create campaigns that would actually, you know,

1:21.7

result in conversions of sales and how to like be more

1:25.7

authentic with their storytelling online. You're going to.

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