This coming Wednesday, something big is happening in Milwaukee.

The first Republican presidential debate.

For relatively unknown candidates, such as our guests today, the importance of the debates

cannot be overstated.

While most Republican candidates are scrounging around Iowa and Hampshire, trying to find

audiences of a few dozen people, in 2016, debate audiences were as large as 24 million people.

A single breakthrough moment can catapult the candidate into the national spotlight.

Think about that moment in 2015, when Trump's insult comedy started to do lasting damage

to his most serious opponents.

This is a tough business to run for.

Oh, I know you're a tough guy, you have like this.

And we need to have a leader that is for real talk.

Similarly, a high-profile mistake can tank a campaign.

Think about Rick Perry's famous flood in 2011.

When he couldn't remember that third federal agency, he wanted to eliminate.

Commerce, education, and the what's the third one there, let's see.

So in a campaign that has seen very little volatility in the polls, what happens on Wednesday

has the potential to actually matter, especially if nobody knows who you are.

Our guest today would probably object to that description.

But as the governor of a state that ranks 47th in population, and who is only occasionally

hitting 1% in the polls, Doug Burgham is arguably the most anonymous, serious candidate in

the race.

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