How Does Email Marketing Differ for One-Time Purchases?

AskPat 2.0: A Weekly Coaching Call on Online Business, Blogging, Marketing, and Lifestyle Design

Pat Flynn

Business Advice, Marketing, Podcasting, Getting Started, Business Strategy, Business, Small Business, Passive Income, Online Entrepreneurship

4.9 • 638 Ratings

🗓️ 16 November 2015

⏱️ 13 minutes

🔗️ Recording | iTunes | RSS

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Summary

Today's question comes from David, who asks how to build a business around one-time only transactions, rather than ongoing purchasing relationships. I discuss the marketing around my one-time sales at my niche site, Green Exam Academy (http://www.greenexamacademy.com/). Share your thoughts on Twitter with #AskPat475. Do you have a question about marketing to your audience? Record it at http://www.askpat.com/. Thanks to our sponsor, Lynda.com. Try out all of Lynda.com's courses for free for seven days. Go http://lynda.com/AskPat to get started. Today's sponsor is Braintree. Braintree will help you accept business payments for your products from customers across the world. Go to http://braintreepayments.com/pat. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Transcript

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0:00.0	AskPath.
0:04.0	AskPath.com
0:07.0	What's up, everybody, Pafflin here, and welcome to episode 475 of Ask Pat.
0:14.0	Thank you so much for joining me today.
0:16.0	As always, I'm here to help you by answering your online business questions five days a week.
0:20.0	And we have a great question today from David.
0:22.3	But before we get to that, I do want to thank today's sponsor, which is linda.com,
0:26.7	the online learning platform with over 3,000 on-demand video courses to if you're curious for, in any way you want to make things happen
0:38.3	in your life and in your business
0:39.5	and even in your 9 to 5,
0:41.6	maybe you want to master Excel
0:42.7	or learn negotiation tactics
0:44.4	or build a website or boost your Photoshop skills,
0:46.6	go to Linda.com and feed your curious mind.
0:49.2	That's L-Y-N-D-A.com slash Ask Pat
0:52.4	for a 10-day free trial. Again, linda.com slash ask Pat. All right, here's
0:57.6	today's question from David. Hi, Pat. My name's David. I'm a long-time listener. Love your show.
1:03.7	I'm in the process of putting together a video course that I think has a lot of potential.
1:08.7	And I have a question about the use of email lists
1:11.6	when the product or the service or the site that you're developing is based on a single
1:17.1	transaction or a single event. I understand the importance of putting together, of collecting
1:23.5	emails and putting together an email list. But whenever the topic is discussed, it's
	...

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