How Do You Value a Football Club's Brand?
Tifo Football Podcast
The Athletic
4.6 • 1.5K Ratings
🗓️ 20 August 2019
⏱️ 56 minutes
🧾️ Download transcript
Summary
Alex and Joe are joined by Bryn Anderson and Declan Ahern from Brand Finance to discuss this year's biggest football brands, how you value them, and how Real Madrid beat Manchester Untied to the top spot.
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The Brand Finance Annual: https://www.amazon.co.uk/Brand-Finance-Football-Annual-2019/dp/1789724759/ref=sr_1_1?qid=1566229750&refinements=p_27%3ABryn+Anderson&s=books&sr=1-1&text=Bryn+Anderson
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Transcript
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| 0:00.0 | Hello and welcome to today's TIFO football podcast. |
| 0:07.3 | The TIFO football podcast is supported by The Athletic. |
| 0:10.8 | The Athletic is the home of the best coverage of your club by a world-class team of writers, |
| 0:15.7 | including many of your favourites from across the Premier League. |
| 0:19.6 | Get reading now with a 30-day free trial by visiting theathetic.com. |
| 0:23.7 | at UK forward slash TIFO and if you sign up before the end of August, you get 50% |
| 0:29.0 | off your annual subscription. |
| 0:30.9 | Do you know how much that works out to be per day, Alex? |
| 0:33.5 | About 8P. |
| 0:34.5 | 8p. |
| 0:35.6 | 2 pound 49 a month for the good stuff. Yeah? |
| 0:53.0 | Today's episode is an interesting one. |
| 0:56.1 | We had Declan Ahern and Bryn Anderson in from Brand Finance. |
| 1:01.8 | Brand finance published an annual report called The Football 50. |
| 1:06.5 | And for the first year ever, they've released an annual as well, which we will show you in the main bit of the episode. Oh, Alex is trying to lift it up to show people now, but he can't because he's taking too long to do it. It's lovely. It's like a nice coffee book. But essentially, within the annual or within the report, there are two distinct league tables. The first is brand value. |
| 1:28.2 | The second is brand strength. |
| 1:30.3 | Now, don't worry, we didn't understand them either, |
| 1:32.9 | but Declan and Bryn explained the difference to us |
| 1:35.2 | and where the club's rank. |
| 1:37.9 | He's lifting it up there, you can hear. |
| 1:39.9 | If you're watching, you'll be able to see. |
| 1:42.4 | And we talk in this episode about Manchester United, because they are featuring the top |
... |
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