How do you measure your success as an artist? [89]
Art Juice: A podcast for artists, creatives and art lovers
Louise Fletcher/Alice Sheridan
4.8 • 1.1K Ratings
🗓️ 22 September 2020
⏱️ 58 minutes
🧾️ Download transcript
Summary
This week we’re discussing the idea of success… what does it mean to be a successful artist and how do you know if you are achieving your goals? Many of us shy away from numbers and spreadsheets, but we both believe it’s vital to track key metrics in order to measure your progress. These metrics change at different stages of our career - in the early stages we can track the numbers that tell us if we are showing up consistently (things like hours spent painting and number of social media posts). Later on, we might be more interested in sales, expenses, web traffic, and social media engagement. But before you can decide what numbers to track, you really need to understand what success looks like for you - everything else flows from that key decision. Are you more interested in selling your work or in living a fulfilling creative life (or both)? Once you know where you are heading, you can determine what to measure.
Mentioned
Abigail Bowen Dark Days http://www.abigailbowen.com/
Hicks Gallery https://www.hicksgallery.co.uk/abigail-bowen-dark-days/
Jackson Pollock documentary Mural https://www.youtube.com/watch?v=qY9leqZUMIk
Yvonne Lyon https://yvonnelyonmusic.com/
Susan Hart https://www.susanhartart.com/
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Credits
"Monkeys Spinning Monkeys" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 3.0 License
Transcript
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| 0:00.0 | So in other words, what I track very carefully and religiously is anytime I do any kind of marketing activity, |
| 0:08.1 | what does it pay off and what's my goal for it? What's my definition of success for that activity. |
| 0:14.1 | Hello and |
| 0:25.0 | welcome to Art Juice. |
| 0:26.0 | This is honest, generous and humorous conversations that will feed your creative soul |
| 0:30.0 | and get you thinking with me Alice Sheridan and me Louise Fletcher and |
| 0:35.8 | this is episode 89 and warning alert we are talking about numbers and |
| 0:42.4 | figures and statistics and basically what things should you be tracking or might you like to consider tracking in your art and this has been prompted by a little bit of a disagreement between Louise and I which we are not going to go into this week about |
| 0:59.0 | news and statistics and figures and you know how they can be interpreted differently |
| 1:04.4 | Anyway got me thinking and we also had a great listener question which kicks it off a bit so we're going to do things a little bit back to front this week. |
| 1:12.8 | So we're going to lead with the listener question first and then we're going to go into that topic. |
| 1:17.6 | So this might be an episode that you want to grab a pen and a piece of paper for if any of these ideas sound like a good plan and might want to be something that you start doing. |
| 1:28.6 | But before we get into that, what's your week been like? |
| 1:31.4 | So I've been looking at my paintings and I referred to this a little bit last week that I was going to start |
| 1:40.6 | printing things in black and white and then looking at the paintings in black and |
| 1:44.2 | white and in doing that I learned so much about what was working in paintings and what wasn't |
| 1:50.5 | and realized a lot of it is to do with the way I've applied paint or made |
| 1:54.8 | marks in the ones that I like it's varied and different and in the ones I don't it's not and |
| 2:01.0 | because I love color so much I've made beautiful color |
| 2:05.4 | combinations on some of them and got distracted by that and not not notice |
| 2:10.3 | that these other things are not right and yet know that they're not right because I'm stuck but not being able to identify why so I made this huge sketchbook filled with images of all the work everything's's numbered, everything's got notes, it's amazing, never done |
| 2:25.4 | anything like this before. |
... |
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