How Do You Build a Brand? (on Behind the Brand with Bryan Elliot) Pt. 2 - March '22 | Ep 495

The Game with Alex Hormozi

Alex Hormozi

Entrepreneurship, Education, Business, How To

4.9 • 4.4K Ratings

🗓️ 4 February 2023

⏱️ 43 minutes

🔗️ Recording | iTunes | RSS

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Summary

“I see brand as reputation, and I see reputation as what people say about you when you're not there.” Today, join Alex (@AlexHormozi) as he guests on Behind the Brand with Bryan Elliot and share his criteria on what makes a brand, what he thinks of fast tracking to financial freedom, and the beliefs he longer follows. This is part 2 of the interview.

Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart.

Check out the episode on Behind the Brand’s YouTube Channel!

Timestamps:

(0:50) - What is a deep belief you had that you no longer believe in?

(8:57) - The criteria Alex uses when he hires people

(16:24) - How do you create a competitive advantage?

(25:49) - Is there a fast route to financial freedom?

(35:49) - Definition of a brand & how do you build one?

(38:34) - Final parting words of advice from Alex & about his books

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Transcript

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0:00.0	I'm looking at Uncle Warren, right?
0:01.5	He's got 150 billion in cash sitting right now.
0:03.9	He's not worried about it.
0:05.3	I'm like, hmm, he's seen more cycles than I have.
0:07.6	So he's got 25% of his entire company value
0:11.3	sitting in cash.
0:12.7	He's waiting.
0:14.8	Welcome to the game where we talk about
0:16.1	to get more customers, how to make more per customer,
0:18.1	and how to keep them longer.
0:19.0	And the many failures and lessons we have learned
0:20.8	along the way.
0:21.6	I hope you enjoy and subscribe.
0:24.4	I want to get granular in some of this advice
0:26.7	because, you know, again, when I started this show,
0:30.8	I was sailing right into the perfect storm of the recession.
0:35.0	I got my ass handed to me and then had to, you know,
0:38.2	climb back out of the pit that I've jumped into basically.
0:42.8	And I wanted this to be the solution for me
0:45.2	and it turned out to be exactly what I needed.
0:48.0	But also for a lot of other people,
0:50.1	what's a deeply held belief that you had maybe three
	...

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