How Do I Tailor My Marketing to Different Audiences?

AskPat 2.0: A Weekly Coaching Call on Online Business, Blogging, Marketing, and Lifestyle Design

Pat Flynn

Business Advice, Marketing, Podcasting, Getting Started, Business Strategy, Business, Small Business, Passive Income, Online Entrepreneurship

4.9 • 638 Ratings

🗓️ 12 May 2022

⏱️ 27 minutes

🔗️ Recording | iTunes | RSS

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Summary

#1221 Greg Langston from CollegeFlightPlan.com is today's guest. His business helps teens (and their parents) understand their values, purpose, and superpowers so they can make good decisions about their education and career. This is stuff I wish existed when I was in high school, and I'm sure many other parents have understood just how powerful this kind of support can be, especially if it can save them tens if not hundreds of thousands of dollars. So what does Greg need help with? Well, he has two target audiences—students and parents—and he needs to know if he's on the right track with how he's marketing to both of them. Show notes and more at SmartPassiveIncome.com/ap1221.

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Transcript

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0:00.0	AskPath.
0:03.5	AskPath.com
0:06.2	dot com.
0:08.2	Askpads.com.
0:08.4	Askpads.
0:10.0	Dot com.
0:12.1	What's up, everybody, Pathland here, and welcome to episode 1,221 of Ask Pat 2.0.
0:18.5	You're about to listen to a coaching call between myself and an entrepreneur
0:21.3	just like you. My goal here is to serve. And today we're serving and helping out Greg Langston
0:25.7	from college flightplan.com. He helps parents and students both understand the importance
0:32.1	and the how-to of selecting the right college or selecting the right vocation or job
0:37.2	and helping the students
0:38.4	in particular understand what's important to them who are they what are their talents superpowers
0:42.2	etc and this is stuff that i wish existed when i was in school in high school trying to figure out
0:47.1	what to do and i'm sure many parents and many parents have understood just how powerful and how
0:52.2	incredibly valuable this education is because you
0:54.5	save literally tens of thousands, if not hundreds of thousands of dollars by knowing upfront
1:00.1	what you want to do in college versus changing majors and all that stuff.
1:03.8	Anyway, we'll hear a little bit about the origin story, but what's most impressive is Greg
1:08.6	started this very recently.
1:10.3	He's over 60 years old, is a member of SPI Pro, and is able to do some really amazing things,
1:14.7	and he's using very specific strategies that we have taught him through our education that is working for him.
	...

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