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AskPat 2.0: A Weekly Coaching Call on Online Business, Blogging, Marketing, and Lifestyle Design

How Do I Set Up A Podcast Advertising Program?

AskPat 2.0: A Weekly Coaching Call on Online Business, Blogging, Marketing, and Lifestyle Design

Pat Flynn

Business Advice, Marketing, Podcasting, Getting Started, Business Strategy, Business, Small Business, Passive Income, Online Entrepreneurship

4.9638 Ratings

🗓️ 3 April 2015

⏱️ 14 minutes

🧾️ Download transcript

Summary

Today's question comes from Kris, who has a question about podcast advertising. I’ve learned a lot about podcast advertising and share my favorite resources. John Lee Dumas’s guide to podcast sponsors is incredibly helpful: http://entrepreneuronfire.com/podcast-sponsorships. I discussed podcast sponsorships with John Lee Dumas on Smart Passive Income Podcast episode 96 (http://www.smartpassiveincome.com/session96). Do you have a question about podcast sponsorships? Record it at http://www.askpat.com/. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Transcript

Click on a timestamp to play from that location

0:00.0

AskPath.

0:04.0

AskPack.com

0:07.0

Dot com.

0:09.0

Askpats.

0:10.0

Hey, what's up everybody?

0:12.0

Pat Flynn here and welcome to episode 314 of Ask Pat.

0:16.0

Thank you so much for joining me today.

0:17.0

All right.

0:18.0

Now let's get to today's question from Chris.

0:20.0

Hey, Pat, this is Chris Shepard from the successful performer cast. today. All right. Now let's get to today's question from Chris.

0:27.1

Hey, Pat. This is Chris Shepard from the Successful Performercast at Successful PerformerCast.com. And I have a question about advertising on podcasts specifically. And my question is, how do you

0:36.0

know when to advertise? I mean mean how many listeners should i have

0:40.4

how do i know what to charge for advertising for things like sponsor reads and things like

0:47.1

that pat i would appreciate any kind of insight that you can offer on this thanks for all you do

0:52.7

hey chris thank you so much for the question today and this is really important because a you can offer on this. Thanks for all you do.

0:58.4

Hey Chris, thank you so much for the question today. And this is really important because a lot of people are starting podcasts and a lot of people want to know how to monetize it. And there's

1:02.3

nobody better who I know who has better monetized the podcast that they have than John Lee

1:08.0

Dumas from Entrepreneur on Fire. So I recommend you actually head on over right now,

1:12.1

everybody who is interested in podcast sponsorships.

1:14.6

And I'm going to give you my experience too,

1:16.0

but I'm going to share sort of the industry standards

1:18.0

from a very specific post that he's written,

...

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