How Do I Set Up A Podcast Advertising Program?

AskPat 2.0: A Weekly Coaching Call on Online Business, Blogging, Marketing, and Lifestyle Design

Pat Flynn

Business Advice, Marketing, Podcasting, Getting Started, Business Strategy, Business, Small Business, Passive Income, Online Entrepreneurship

4.9 • 638 Ratings

🗓️ 3 April 2015

⏱️ 14 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Today's question comes from Kris, who has a question about podcast advertising. I’ve learned a lot about podcast advertising and share my favorite resources. John Lee Dumas’s guide to podcast sponsors is incredibly helpful: http://entrepreneuronfire.com/podcast-sponsorships. I discussed podcast sponsorships with John Lee Dumas on Smart Passive Income Podcast episode 96 (http://www.smartpassiveincome.com/session96). Do you have a question about podcast sponsorships? Record it at http://www.askpat.com/. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Transcript

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0:00.0	AskPath.
0:04.0	AskPack.com
0:07.0	Dot com.
0:09.0	Askpats.
0:10.0	Hey, what's up everybody?
0:12.0	Pat Flynn here and welcome to episode 314 of Ask Pat.
0:16.0	Thank you so much for joining me today.
0:17.0	All right.
0:18.0	Now let's get to today's question from Chris.
0:20.0	Hey, Pat, this is Chris Shepard from the successful performer cast. today. All right. Now let's get to today's question from Chris.
0:27.1	Hey, Pat. This is Chris Shepard from the Successful Performercast at Successful PerformerCast.com. And I have a question about advertising on podcasts specifically. And my question is, how do you
0:36.0	know when to advertise? I mean mean how many listeners should i have
0:40.4	how do i know what to charge for advertising for things like sponsor reads and things like
0:47.1	that pat i would appreciate any kind of insight that you can offer on this thanks for all you do
0:52.7	hey chris thank you so much for the question today and this is really important because a you can offer on this. Thanks for all you do.
0:58.4	Hey Chris, thank you so much for the question today. And this is really important because a lot of people are starting podcasts and a lot of people want to know how to monetize it. And there's
1:02.3	nobody better who I know who has better monetized the podcast that they have than John Lee
1:08.0	Dumas from Entrepreneur on Fire. So I recommend you actually head on over right now,
1:12.1	everybody who is interested in podcast sponsorships.
1:14.6	And I'm going to give you my experience too,
1:16.0	but I'm going to share sort of the industry standards
1:18.0	from a very specific post that he's written,
	...

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