How Do I Sell Authentically Without Overwhelming and Overselling To My Audience?

AskPat 2.0: A Weekly Coaching Call on Online Business, Blogging, Marketing, and Lifestyle Design

Pat Flynn

Business Advice, Marketing, Podcasting, Getting Started, Business Strategy, Business, Small Business, Passive Income, Online Entrepreneurship

4.9 • 638 Ratings

🗓️ 20 February 2020

⏱️ 21 minutes

🔗️ Recording | iTunes | RSS

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Summary

In this episode of AskPat 2.0, I talk with Colette Kent, who teaches Ayurveda. She tells me that in the ancient days, Ayurvedic doctors would only get paid if they had no patients. How's THAT for a business model? It's making it hard for her to settle on appropriate marketing. Together, we come up with a really amazing opportunity for her to connect deeper with her audience and sell and serve at the same time.If you enjoyed today's episode and you love the format of this show and helping other entrepreneurs, can you help me convince others to listen too? All you have to do is leave a quick review and rating on Apple Podcasts (and subscribe if you haven't already). That would mean the world to me, so thank you so much!Today’s sponsor is FreshBooks, who make the best financial management software out there. It’s ridiculously easy to use and their interface is highly-visual and super-intuitive. You can actually get an unrestricted, thirty-day trial for free; just go to FreshBooks.com/askpat and enter “Ask Pat” in the “How Did You Hear About Us?” section.Buy my new book Superfans! Get tickets for FlynnCon2!Episode is ScheduledPublish: Feb. 13, 2020 @ 5AM Edit(GMT-05:00) Eastern Time (US & Canada)Publish NowAmplify this EpisodeAdd Chapter Markers$.10/minute See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Transcript

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0:00.0	AskPath.
0:02.8	Ask Pat.com.
0:05.0	Dot com.
0:06.7	Ask Pat.com.
0:09.1	What's up everybody, Pafflin here, and welcome to episode 11008 of Ask Pat 2.0.
0:14.8	This is a coaching call between myself and an entrepreneur, just like you.
0:19.4	And today we're speaking with Colette. She is a health
0:22.9	and mind and body restorer, if you will. She teaches something called Ayurveda. And her struggle is,
0:29.3	she has this great business, but her struggle is she doesn't want to market and come across too
0:35.2	salesy. She doesn't want to overwhelm her audience with just
0:38.9	overselling and, you know, if you have any care for your audience, you likely have felt this
0:44.8	before where you don't want to come across to somebody who's just doing it just for the
0:49.0	money. It's important to make money so that you can help more people and make a living,
0:53.1	but at the same time, how do you balance that versus just the sensitivity of your audience and wanting to help them
0:59.4	versus needing to sell to them and just coming across authentically? And so this is what we
1:05.0	discussed today. And if this is something that you've ever thought about yourself or if you're
1:08.3	going to start a business that you're worried about, well, then make sure you listen in because here is Colette.
1:13.2	You can find her at Elements Healing and Wellbeing.com.
1:17.3	Here we go.
1:18.6	Hey, Colette, welcome to Ask Pat 2.0.
1:20.8	Thanks so much for being here today.
1:22.3	Pat, thank you so much for this opportunity.
	...

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