How Do I Optimize My 404 Page?

AskPat 2.0: A Weekly Coaching Call on Online Business, Blogging, Marketing, and Lifestyle Design

Pat Flynn

Business Advice, Marketing, Podcasting, Getting Started, Business Strategy, Business, Small Business, Passive Income, Online Entrepreneurship

4.9 • 638 Ratings

🗓️ 5 February 2015

⏱️ 14 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Today’s question comes from Bartek, who purchased and repurposed an active website. He’s getting traffic to the previous owner’s old posts, and they get a 404 error. Should he try to capture this traffic? Bartek’s site is http://rozmowyodzieciach.pl. Do you have a question about optimizing the pages on your website? Record it at http://www.askpat.com/. Today's sponsor is Freshbooks. Go to http://www.GetFreshBooks.com and enter "Ask Pat" for more information. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Transcript

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0:00.0	AskUp.
0:04.0	AskPack.com.
0:10.0	What's up, everybody, Pafflin here, and welcome to episode 273 of Aspat. Thank you so much for joining me today.
0:16.7	There are thousands of people listening with you right now, and I appreciate you all so much.
0:21.8	You are amazing.
0:23.2	And we have another great question today from Bartek from Warsaw, Poland.
0:26.9	I am one-eighth Polish, for those of you who didn't know that.
0:30.2	Quarter Irish, eighth Russian, and half Filipino is the full mix.
0:34.1	But before we get to that, I do want to thank today's sponsor, which is freshbooks.com,
0:39.5	the super easy to use cloud accounting solution that's going to help you organize your business.
0:44.7	Finances. Over 5 million small businesses are using it right now, and you can too. I did, and it is
0:51.2	something I only wish I got started with sooner. So you can check them out.
0:54.5	You can get a free trial for 30 days if you go to get freshbooks.com and enter Ask Pat in the
1:00.6	How Did You Hear About Us section. You got to check them out. Seriously, they got a cool app
1:05.0	to go along with it too so you can check your business status and finances on the go as well.
1:10.3	More about that later, but now let's get to today's question from Bartek.
1:15.4	Hi Pat, this is Bartak from Warsaw, Poland.
1:19.5	This man of me and my wife started a new site for parents, teachers, and everyone interested
1:24.0	in child psychology and development at RosmoveoJiechagach.pl. The domain name we are using
1:31.3	now was used a few years ago by someone else running a parenting portal. When I looked into
1:37.4	Google Analytics, I found out that we are getting some volume of traffic from other sites linking
1:43.3	to that old content.
	...

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