How Do I Niche Down and Better Serve My People?
AskPat 2.0: A Weekly Coaching Call on Online Business, Blogging, Marketing, and Lifestyle Design
Pat Flynn
4.9 • 638 Ratings
🗓️ 22 July 2021
⏱️ 25 minutes
🧾️ Download transcript
Summary
#1179 When you discover the niche you should be focusing on, it's like the clouds part—everything becomes clearer. But once you've chosen a niche, how do you communicate the change to your audience without alienating them? Today we're talking with Erica James from Erica James Travel, as well as the Erica James Travel Show Podcast. Erica is a travel agent who's having some issues with niching down. She knows what she's good at and the kinds of services she wants to provide for her travel agency clients, but she's afraid of going about things the wrong way. But thankfully, we go deep and find some possibilities to help Erica make this transition in a way that feels good to her and her customers. There's a moment in this episode where you'll hear things click for Erica, and boom, things are ready to take off. Show notes and more at SmartPassiveIncome.com/ap1179.
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Transcript
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| 0:00.0 | AskPat Ask Pat.com. |
| 0:10.2 | What's up, everybody? |
| 0:12.5 | Patflin here and welcome to episode 1,179 of Ask Pat 2.0. |
| 0:18.3 | You're about to listen to a coaching call between myself and an entrepreneur |
| 0:20.9 | just like you. And today we're talking with Erica James from Erica James Travel as well as the |
| 0:26.8 | Erica James Travel Show podcast, which I highly recommend you check out if you are into travel. |
| 0:32.3 | And today we're talking with Erica about her situation, right? She is a travel agent and she posts content online, but she's having some issues with |
| 0:41.9 | picking a lane in a niche. |
| 0:44.4 | And you'll hear there's a moment in this episode where boom, you hear things click and boom, |
| 0:49.7 | we're just kind of moving forward. |
| 0:50.9 | And it's so great because when you discover the lane that you should be in |
| 0:54.8 | and the niche that you should really focus on everything becomes more clear the clouds part the |
| 1:00.8 | sun comes down in you and you can now bask in the sun of the world that you should be in i don't know |
| 1:07.1 | if that made sense but i was trying to make a travel analogy and i don't know if that worked or not but anyway was trying to make a travel analogy, and I don't know if that worked or not. |
| 1:11.4 | But anyway, hopefully you're traveling and having some fun this summer, and I hope that you can also check out Erica James travel.com and this episode. |
| 1:20.7 | So let's just not wait any longer. |
| 1:22.3 | Let's get into it right now. |
| 1:23.8 | Here she is, Erica James. |
| 1:25.8 | Erica, welcome to Ask Pat. |
| 1:27.7 | Thank you for coming on the show today. |
| 1:29.4 | Thank you for having me, Pat. |
| 1:30.9 | I am super excited. |
... |
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