How Do I Niche Down and Better Serve My People? [Encore Episode]

AskPat 2.0: A Weekly Coaching Call on Online Business, Blogging, Marketing, and Lifestyle Design

Pat Flynn

Business Advice, Marketing, Podcasting, Getting Started, Business Strategy, Business, Small Business, Passive Income, Online Entrepreneurship

4.9 • 638 Ratings

🗓️ 23 November 2023

⏱️ 26 minutes

🔗️ Recording | iTunes | RSS

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Summary

We're pulling another top-downloaded episode to the top of your feed! In this episode, Erica James gets clarity on niching down and better serving her audience.

#1179 When you discover the niche you should be focusing on, it's like the clouds part—everything becomes clearer. But once you've chosen a niche, how do you communicate the change to your audience without alienating them? Today we're talking with Erica James from Erica James Travel, as well as the Erica James Travel Show Podcast. Erica is a travel agent who's having some issues with niching down. She knows what she's good at and the kinds of services she wants to provide for her travel agency clients, but she's afraid of going about things the wrong way. But thankfully, we go deep and find some possibilities to help Erica make this transition in a way that feels good to her and her customers. There's a moment in this episode where you'll hear things click for Erica, and boom, things are ready to take off. Show notes and more at SmartPassiveIncome.com/ap1179.

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Transcript

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0:00.0	You know, so we actually stopped creating new episodes of Ask Pat, partly because we wanted to focus on the members of our community and really be there for them.
0:12.7	But at the same time, there's so much in this catalog.
0:15.9	And we wanted to pull forward right now, one of our most popular episodes for you.
0:20.1	And this episode is episode
0:21.6	one thousand one hundred and seventy nine with erika james erika james travel is her business and
0:27.4	she is a podcast erika james uh travel show podcast and what was really interesting about this
0:32.4	particular episode and why we wanted to bring it up and and share it with you was because she
0:37.0	was having some issues with
0:38.1	niching down, right? Travel is a big industry, much like the industry that you're in. There's
0:43.7	obviously a wide, expansive array of different kinds of people within that space. And the idea of
0:48.7	niching down could be difficult because it feels like we're leaving people out or it might be
0:52.8	pigeonholing ourselves or
0:54.3	how do we know if that's the right niche so i coach erika through that process today and help her through
1:00.0	the idea that well she doesn't want things to go the wrong way which makes sense but serving everybody
1:06.4	allows you to serve nobody and that's the wrong way too. So make sure to listen to this.
1:11.0	This will be very applicable to most people here in this audience. And remember, you can check out
1:15.1	the entire backlog of over 1,200 episodes at smartpassiveincome.com slash ask pat for more answers
1:20.8	to your burning business questions. So here she is, Erica James.
1:41.9	What's up, Papplin here and welcome to episode 179 of Ask Pat 2.0.
1:45.2	You're about to listen to a coaching call between myself and an entrepreneur just like you. And today we're talking with Erica James from Erica James Travel as well as the Erica James
1:51.3	Travel Show podcast, which I highly recommend you check out if you are into travel. And today we're
1:56.6	talking with Erica about her situation, right? She is a travel agent and she posts content online,
	...

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