How Do I Market My Podcast to Listeners Who Don’t Know What a Podcast Is?

AskPat 2.0: A Weekly Coaching Call on Online Business, Blogging, Marketing, and Lifestyle Design

Pat Flynn

Business Advice, Marketing, Podcasting, Getting Started, Business Strategy, Business, Small Business, Passive Income, Online Entrepreneurship

4.9 • 638 Ratings

🗓️ 2 June 2017

⏱️ 11 minutes

🔗️ Recording | iTunes | RSS

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Summary

On today’s episode, Liz asks: How do I market my podcast to listeners who don’t know what a podcast is? In this episode I mention https://www.smartpassiveincome.com/screenflow, or https://www.Camtasia.com if you're on a PC, tools for recording your computer screen for walkthroughs or tutorials. Do you have a question about podcasting? Record it at http://www.askpat.com/. Next week is open enrollment for Pat's course, Smart From Scratch. Visit http://www.smartfromscratch.com to enroll, or join the waitlist ahead of time. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Transcript

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0:00.0	AskPath.
0:07.0	Dot com.
0:09.0	Askpats.
0:10.0	Hey, what's up everybody?
0:12.0	Pathlin here and welcome to episode 879 of AskPath.
0:15.0	Thank you so much for joining me today.
0:17.0	As always, I'm here to help you by answering your online business questions five days a week.
0:20.0	And we have a great question coming in today from Liz over in Wilmington, NC.
0:24.6	And let's get right to it.
0:25.6	Here it is.
0:26.4	Hi, Pat.
0:27.0	I'm Liz Rosell, and I'm the marketing director for a national software company.
0:31.0	I recently launched a weekly podcast for my company that's all about idea sharing where I interview guests to share their knowledge
0:37.8	and success stories. And it has absolutely nothing to do with our software. But I'm hoping to
0:43.3	make it an amazing tool for our industry. At the time that I'm recording this question, my podcast is on
0:48.7	episode 12 and it's been fairly successful so far. It's allowed us to collaborate with other vendors and professionals
0:55.9	that aren't even using our software and even a representative from a national industry association.
1:01.3	So we're gaining credibility to our podcast and by extension to our company. And here's my dilemma.
1:07.8	Our target market is not necessarily podcast savvy. They aren't your typical podcast listener,
1:14.1	and maybe they don't even know what a podcast is or how easy it is to access it. So you might
1:19.5	be wondering, why did I even launch the podcast in the first place? But I promise I did put a lot
1:25.1	of thought into this before launching. Each podcast episode
	...

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