How Do I Market A Digital Product That Already Exists?

AskPat 2.0: A Weekly Coaching Call on Online Business, Blogging, Marketing, and Lifestyle Design

Pat Flynn

Business Advice, Marketing, Podcasting, Getting Started, Business Strategy, Business, Small Business, Passive Income, Online Entrepreneurship

4.9 • 638 Ratings

🗓️ 16 July 2014

⏱️ 16 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Today's question comes from Ethan, who asks about how to market existing digital products. Ethan's site is http://www.comparedcare.com/. Do you have a question about marketing? Record it at http://www.askpat.com/. Thanks to today's sponsor, 99Designs. Go to http://www.99designs.com/pat to get a Power Pack upgrade for free. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Transcript

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0:00.0	AskPat.com.
0:11.0	What's up everybody?
0:12.0	Pat Flynn here and welcome to episode 127 of Ask Pat.
0:15.4	Thank you so much for joining me.
0:16.5	As always, I'm here to help you by answering your online business questions five days a week.
0:20.4	Before we get to today's question, I want to give a shout out to today's awesome sponsor,
0:24.5	which is 99designs.com. Check it out. If you need to get anything designed, you can get a
0:31.4	design that you can love at 99designs.com because you put in your specifications and all
0:36.8	of a sudden dozens of designers
0:38.3	compete to deliver you the best design.
0:40.9	You could choose your favorite.
0:41.8	You could keep working with them if they're close.
0:43.8	You could even have your friends and family vote for their favorites out of all the designs
0:46.9	that have been submitted.
0:48.0	It's exciting.
0:48.7	It's fast and affordable from logos to websites to t-shirts, car wraps, anything you
0:53.5	could think of.
0:55.2	You got to check it out. 99designs.com slash pat. I've used it myself several times in the past. Now, let's get to
1:04.1	today's question from Ethan. My name is Ethan Steininger, and I have a web-based product in the health industry called
1:12.8	Compared Care, and I was wondering, how would you go about marketing for a digital product that
1:19.5	already exists? I was thinking in the form of content, but if you had other ideas, then that's fine.
1:26.8	Hey, Ethan, thank you so much for the question.
	...

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