How Do I Grow My Community and Membership Programs?

AskPat 2.0: A Weekly Coaching Call on Online Business, Blogging, Marketing, and Lifestyle Design

Pat Flynn

Business Advice, Marketing, Podcasting, Getting Started, Business Strategy, Business, Small Business, Passive Income, Online Entrepreneurship

4.9 • 638 Ratings

🗓️ 8 December 2022

⏱️ 22 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

#1251 What is the number one way to grow your audience when you're just starting out? Before you can expect people to discover you, showing up and providing value through existing channels is key. In this coaching session, I'm joined by Paul Higgins of the Cloud Consultants Collective and PaulHigginsMentoring.com. He is an expert in his industry who runs a Slack community for fellow cloud consultants, a niche of about sixty thousand people worldwide. So how should Paul go about reaching a highly targeted group? With no one else attempting this, how does he become the de facto online resource in his domain? I always say that the riches are in the niches, so I walk Paul through several strategies that can help him build authority and scale his business. We explore leveraging ebooks, keynotes, LinkedIn, and existing product communities to create a personal brand while serving others. Enjoy! Show notes and more at SmartPassiveIncome.com/ap1251.

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Transcript

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0:00.0	AskPath.
0:03.5	Ask Pat.com.com.com.
0:08.3	Ask Pat.com. Ask Pat.com.
0:12.0	What's up, everybody, Pathland here, and welcome to episode 1,251 of Ask Pat 2.0.
0:18.0	You're about to listen to a coaching call between myself and an entrepreneur just like you.
0:21.4	And today we're speaking with Paul Higgins, who's over in Australia. And he has a business
0:25.1	helping people who are cloud consultants. And, you know, there aren't a ton of them. But, you know,
0:29.6	as we often say, the riches are in the niches. There are about 59,000 or 60,000 of these certified
0:34.1	cloud consultants in the world. And Paul wants to build a community. And he's got
0:39.2	a little over a hundred of them in a community right now. But we want to grow that. And we want to
0:43.2	extend this into a potential paid membership into the future. And so you can check out cloud
0:47.8	consultants collective for his company and also Paul Higgins Mentoring.com for more. But listen in because this is a great
0:55.4	conversation that comes at the right time because, as you might know, for us at SPI Media,
1:00.7	community is our future. Community is what we are building and community is now our product with
1:05.3	SPI Pro and Paul's actually a member of SPI Pro. And thank you so much, Paul. I appreciate you for
1:09.9	coming on and for sharing what's about to happen because this is going
1:13.2	to be really, really useful for a lot of people.
1:15.3	And I want to thank you for that.
1:16.1	So here we go.
1:16.7	This is Paul Higgins, Cloud Consultings Collective and Paul Higgins Mentoring.com.
1:22.0	Here we go.
1:23.2	Paul, welcome to Ask Pat.
	...

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