How Do I Edit Old Articles?

AskPat 2.0: A Weekly Coaching Call on Online Business, Blogging, Marketing, and Lifestyle Design

Pat Flynn

Business Advice, Marketing, Podcasting, Getting Started, Business Strategy, Business, Small Business, Passive Income, Online Entrepreneurship

4.9 • 638 Ratings

🗓️ 7 August 2017

⏱️ 8 minutes

🔗️ Recording | iTunes | RSS

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Summary

Today’s question comes from William. He has some articles that drive traffic to his site, and would like to go back and add information to them. But he’s concerned that by altering the articles, Google will re-rank the page. Is there a strategy for editing this content? William’s website is http://fitness4backpain.com. In this episode I mention Episode 200 of The Smart Passive Income Podcast: How Deleting a Third of Your Content Can Triple Your Traffic—How to Do a Content Audit with Todd Tresidder. http://smartpassiveincome.com/session200. Do you have a question about content management? Record it at http://www.askpat.com/. Thanks to ZipRecruiter for sponsoring today's episode. Go to http://www.ziprecruiter.com/pat to get started posting jobs today. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Transcript

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0:00.0	AskPath.
0:04.9	AskPath.com.
0:10.3	Hey, what's up, everybody?
0:11.5	Pafflin here and welcome to episode 925 of Ask Pat.
0:15.2	Thank you so much for joining me today.
0:16.8	As always, I'm here to help you by answering your online business questions five days a week.
0:20.1	And we have a great question coming in today from William.
0:22.9	All right.
0:23.4	Now, here's today's question from William.
0:25.4	Hey, Pat, this is William with Fitness for Backpane.com.
0:28.1	Thank you so much.
0:29.6	Week in and week out, you deliver awesome content for free.
0:33.6	And you're awesome because you do that, man.
0:35.2	So I appreciate it.
0:36.1	I know it's helped me a lot. My question is about old content.
0:39.1	I've got some content that just drives traffic to my site.
0:42.2	It's not a ton, but it drives traffic to my site.
0:45.0	What I want to do is I want to go back into those articles and improve them.
0:50.0	I'm not talking about grammatical errors and maybe using bigger words or less complicated words.
0:55.8	It's more about the structure of the article, maybe the topics that I cover, or just adding more information because it's not informative enough.
1:06.8	I just want to make it better.
1:08.1	I'm afraid if I go and do that, I mess up what I've already put in there, that the traffic that's getting picked up by that article is no longer going to be there.
	...

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