How Do I Determine Podcast Sponsorship Costs?

AskPat 2.0: A Weekly Coaching Call on Online Business, Blogging, Marketing, and Lifestyle Design

Pat Flynn

Business Advice, Marketing, Podcasting, Getting Started, Business Strategy, Business, Small Business, Passive Income, Online Entrepreneurship

4.9 • 638 Ratings

🗓️ 18 January 2016

⏱️ 13 minutes

🔗️ Recording | iTunes | RSS

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Summary

Today's question comes from Rebecca, who asks about podcast sponsorships. How do I determine which sponsors play at the beginning versus the end of the show? Is there a difference in rate? Rebecca's site is http://clrvirtualconnection.com/. I discuss the ins and outs podcast sponsorship rates with John Lee Dumas on Smart Passive Income #97 (http://www.smartpassiveincome.com/facebook-webinar-conversion-adding-sponsors-podcast/). Midroll helps me find podcast sponsors (http://www.midroll.com/). Do you have a question about podcast monetization? Record it at http://www.askpat.com/. Check out my new book on validating your idea for a business, Will It Fly?, at http://willitflybook.com.

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Transcript

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0:00.0	AskPath.
0:01.0	AskPad.com.
0:06.0	Dot com.
0:07.0	Askpats.com.
0:09.0	Ask Pat.
0:10.0	Hey, what's up, everybody?
0:12.0	Pathland here and welcome to episode 520 of Ask Pat.
0:15.0	Thank you so much for joining me today.
0:16.0	Hope you're off to a great start of your week.
0:19.0	All right.
0:20.0	Here's today's question from Rebecca.
0:22.3	Hi, Pat.
0:23.1	This is Rebecca Thompson from CLR Virtual Connection.
0:26.4	I am starting to get sponsors for my podcast, and I was wanting to know how do you choose
0:33.8	who is a sponsor for the beginning of the show versus who is a sponsor for the end. Do you have
0:39.9	different price points or is it just kind of a pick and choose? Thanks for taking questions. I
0:46.2	appreciate it. Have a great day. Hey, Rebecca, thanks so much for the question today. I really appreciate it.
0:51.7	And as you could hear on this particular episode, on this
0:54.5	particular show, and on my other shows, I do have sponsors. Now, that wasn't always the case.
0:59.2	Back before episode 96, ever since I started, I did not have any sponsors, but it was on episode
1:06.9	97 of the Smart Passive Income podcast that I decided to roll with it and see what it
1:11.2	was like. And because I made sure that the sponsors lined up with who my audience was,
	...

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