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Coaching Real Leaders

How Do I Define My Personal Brand at Work?

Coaching Real Leaders

Harvard Business Review / Muriel Wilkins

Executive, Business/careers, Leadership, Careers, Business/management, Sessions, Hbr, Coaching, Review, Society & Culture, C-suite, Leaders, Harvard, Business, Management

4.8660 Ratings

🗓️ 21 April 2025

⏱️ 49 minutes

🧾️ Download transcript

Summary

He’s a seasoned business professional who’s worked at a number of companies with the aspiration of becoming a senior executive. But while he knows he adds value, he feels stuck in individual contributor roles. Host Muriel Wilkins coaches him through understanding what stands in his way, articulating what he wants, and redefining his personal brand at work.

Transcript

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0:00.0

I'm Muriel Wilkins and this is Coaching Real Leaders, part of the HBR Podcast Network.

0:12.2

I'm a longtime executive coach who works with highly successful leaders who've hit a bump in the road.

0:18.2

My job is to help them get over that bump by clarifying their goals

0:21.7

and figuring out a way to reach them so that hopefully they can lead with a little more ease.

0:26.8

I typically work with clients over the course of several months, but on this show, we have a one-time

0:31.8

coaching meeting focusing on a specific leadership challenge they're facing.

0:40.7

Today's guest is someone will call Alex to protect his confidentiality.

0:45.5

So I am probably what you call a seasoned consultant.

0:49.1

I've spent most of my professional years as an advisor or in the consulting industry. I started out as a

0:57.2

big four consultant. I worked my way up to becoming a experienced senior manager, as they say.

1:04.9

When I was looking at what the partner track looked like and what the managing director

1:08.8

track looked like, I realized the amount of

1:12.1

travel and the lifestyle was not what I wanted. So I got off the road and ended up doing more

1:18.2

local consulting, which is really a lot more individual contributor type of roles. Alex spent time at a number of

1:24.9

firms eventually leaving consulting for a VP position at a small company.

1:30.3

Some roles have felt like a better fit than others.

1:33.6

Even in some consulting gigs that were meant to have an end date, Alex was asked to stay on because of the value he adds.

1:40.6

And that has given him more of a sense of a kind of executive positions he would really enjoy.

1:45.7

So that's another thing that I found as a theme in my career is that, you know, I'll land in a spot and then continue to add value

1:53.9

where clients or whoever I'm working with will continue to extend me because I always find different

1:59.0

opportunities to try to be a valuable contributor to the organization. From a recognition standpoint, it was important to me to be recognized

2:05.3

for kind of what I brought to the table. And then also, you know, when I say season, like,

...

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