How Do I Convince My Audience I Have What They Need?

AskPat 2.0: A Weekly Coaching Call on Online Business, Blogging, Marketing, and Lifestyle Design

Pat Flynn

Business Advice, Marketing, Podcasting, Getting Started, Business Strategy, Business, Small Business, Passive Income, Online Entrepreneurship

4.9 • 638 Ratings

🗓️ 3 February 2022

⏱️ 28 minutes

🔗️ Recording | iTunes | RSS

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Summary

#1207 Today we're speaking with Chris Tiley from Never Too Old to Lift. He's a physiotherapist (physical therapist, in US terms) who works mostly with older folks who want to move and feel better. Chris's approach to helping people feel better and get stronger is through strength training—hence the name of his business. But as we talk about today, strength training may be what people need to feel better. So how do we guide people from what they want to what they need? That's what we tackle today. We also discuss how Chris can balance creating and launching an online course with the time demands of his physical practice, as well as being a father and a husband. Show notes and more at SmartPassiveIncome.com/ap1207.

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Transcript

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0:00.0	AskPath. Ask Pat.com.com.
0:08.4	Ask Pat.com. Ask Pat.com.
0:12.1	Hey, what's up, everybody? Pafflin here. And welcome to episode 1,2007 of Ask Pat 2.0.
0:18.2	You're about to listen to a coaching call between myself and an entrepreneur just like
0:21.3	you. And today we're speaking with Chris Tiley from never too old to lift.com. And it sounds like
0:26.4	exactly what it is. It is a website for those who are a little bit older to help them learn how to
0:31.2	lift weights and lift them safely and be healthier in that way. But what's really interesting
0:36.3	and what we talk about here today, is that's not necessarily
0:38.8	what those people want.
0:40.3	That is what they need, and Chris knows this.
0:42.5	He helps people who suffer from some sort of injury, who are of this age, and then help
0:48.2	them even further with lifting weights, and it really opens up their lives and really
0:52.3	helps them out, and he wants to do this online. Again, you can find his website at never too old to lift.com, but the issue is,
0:58.1	again, that's not necessarily what people of that age are looking for. They're looking to
1:01.5	solve a back pain or to get back out in the garden, not necessarily to lift. So how do we go from
1:06.9	what they want to what they need? That's what we're talking about today.
1:11.3	And Chris also speaks a little bit about an online course
1:14.1	and having the ability to do that with maybe not much time
1:18.1	outside of his physical practice, his online stuff,
1:20.9	as well as being a father and a husband.
1:23.1	A lot of stuff going on, so let's talk it through with Chris.
1:25.5	Here again, this is Chris from never too old to lift.com. Chris, welcome to Ask Pat 2.0. Thanks so much for joining us today.
	...

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