Hey, what I'm

Hey, what's up,

Pat here and welcome to episode 541 of Ask Pat.

Thank you so much for joining me today.

As always, I'm here to help you by answering your all-known business questions five days a week.

All right, here's today's question from Benji.

Hey, Pat, Benji here. Just had a question about resources and choosing whether they should be

lead magnets or epic posts, if you will. I've always kind of struggled with deciding whether I should create a

resource as something that's given away in exchange for a name and an email address or if I should

just give it away for free with hopes of getting links or helping my organic traffic. So I was wondering

if you can weigh in on what you think about this and what do you think

is the best way to kind of decide what to do with the resource you're creating.

Thank you so much for all that you do, your big inspiration and hero of mine.

Hey, Benji, what's up?

Thank you so much for the question and the kind words.

I really appreciate that.

The coffeeconcierge.net.

I'm literally drinking a coffee as I record this episode because it's early morning.

And so I have to definitely check out your site because I love coffee.

Anyway, thank you again so much for the question.

How do you choose between creating a lead magnet or an epic post, one that, you know, they both

have pros and cons, of course.

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