How Do I Best Organize and Promote the Offerings in My Business?

AskPat 2.0: A Weekly Coaching Call on Online Business, Blogging, Marketing, and Lifestyle Design

Pat Flynn

Business Advice, Marketing, Podcasting, Getting Started, Business Strategy, Business, Small Business, Passive Income, Online Entrepreneurship

4.9 • 638 Ratings

🗓️ 21 July 2022

⏱️ 32 minutes

🔗️ Recording | iTunes | RSS

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Summary

#1231 As entrepreneurs, we provide value in our niche through great products and services. But what if your target audience never buys anything from you? What if someone else is making the actual purchase? Jeff Gargas is dealing with this in his business, Teach Better. They market themselves to teachers with free content, but then it’s school administrators or curriculum directors who pay for their premium offerings. This type of business model comes with some challenges but also some opportunities that Jeff and I explore today. He has new courses coming out all time and a membership site. We go through a few thought experiments and land on several options that would expand this side of his business. Jeff has a lot of knowledge and asks some deep questions about pricing. We zero in on finding the strategy that would best serve his audience and bring in more revenue. Show notes and more at SmartPassiveIncome.com/ap1231.

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Transcript

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0:00.0	AskPath.
0:04.9	AskPat.com.com.
0:08.2	Dot com.
0:08.8	Askpats.
0:09.8	Dot com.
0:11.8	What's up everybody, Pafflin here, and welcome to episode 1,231 of Ask Pat 2.0.
0:18.6	You're about to listen to a coaching call between myself and an entrepreneur just like you.
0:22.0	And today we're speaking with Jeff Gargis over at teachbetter.com. He and his company with 25
0:28.1	employees helps teachers teach better. And they do events. They have courses. They work with a lot
0:34.6	of curriculum directors and things like that. You can check out their conference at teachbetterconference.com. But again, teachbetter.com. And I just absolutely
0:42.2	love the work that they're doing. And Jeff presented something really interesting today as far as
0:47.4	a lot of the, not just like curriculum related things, but how do we balance all the things that we
0:53.0	are promoting and who are we promoting
0:55.1	too, right? Because in this case, the teachers are, it's interesting, he brings up a concept
1:00.5	called the Toys R Us model, which he even says is a bad name for a model because Toys R Us didn't
1:05.2	make it, although they're still alive in Canada, I hear. But the idea that Toys R Us markets to
1:09.5	kids, but it's the parents who are the ones who make
1:12.2	the purchase. And in this case, the teachers are the ones who are being marketed to through free
1:16.3	content and all those kinds of things. And it's the administrators. It's the curriculum directors,
1:21.3	the principals sometimes are the ones that are making the decisions and are paying. So there's a lot
1:26.7	of really interesting things going on
1:28.0	here. And we make some really, really big decisions, especially when it comes to things like
	...

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