How Dianna Cohen Turned A Hair Obsession Into Crown Affair

Fat Mascara

Fat Mascara LLC

Dermatology, Fashion & Beauty, Arts, Beauty News, Makeup, Skincare, Perfume, Fragrance

4.8 • 1.8K Ratings

🗓️ 7 March 2025

⏱️ 49 minutes

🔗️ Recording | iTunes | RSS

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Summary

Crown Affair’s hair products are in the bathrooms (and kits) of so many people who love and work in the beauty industry. How did that happen? Founder Dianna Cohen is here to explain. She shares lessons she learned working on some of the hottest “millennial” brands of the 2010s (Into The Gloss, Away, Outdoor Voices, Harry’s); why marketing isn’t the most important part of building a brand; the difference between hair *care* and hair styling; and why she thinks clips, scrunchies, and combs should be as elegant looking as your other accessories.

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Transcript

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0:00.0	Hello, everyone. Happy Friday. Welcome to Fat Mascara podcast about beauty culture. I'm Jen.
0:12.8	Hi, Jen. Hi, hi, everyone. Okay. You guys, this is a solo episode. All right. Don't try to kick me out too soon.
0:22.1	I have to remind you.
0:23.0	No, no, I'm just letting them know because I just want to set expectator.
0:26.0	Oh, they could probably, I don't know if they read the description.
0:28.4	No, I'm not kicking you out.
0:29.4	I'm bringing you in.
0:30.9	I'm here in the studio for now.
0:32.4	That's right.
0:33.0	It is.
0:33.4	Jess is going to have a great interview before we get to that quick reminder. If you love fat mascara and we know you do, throw us a review over on Spotify or Apple Podcasts or wherever
0:44.1	you get your podcast helps us become more discoverable. It does. And we read them.
0:49.9	Of course we do. And you can also comment on each episode, including this episode, let us know
0:53.3	what you think on Spotify. That's always a fun place to connect with the other fan. And we might read comment on each episode, including this episode. Let us know what you think on Spotify.
0:54.6	That's always a fun place to connect with the other fan. And we might read your review.
0:57.9	We might read your review. If it's colorful. I'm not going to read any today, though.
1:01.1	No, no, not right now. But if it's inspiring, if it's colorful, maybe if it's funny.
1:06.9	Yeah. Yeah. Amuse us, everyone. Okay.
1:11.2	So let's talk about who is on the show today.
1:14.7	I want to say by popular demand, but like I've, you know, because she gets mentioned a lot.
1:20.1	And she's very much like in the news right now, like in the ether, she's of the moment.
1:26.0	Diana Cohen of Crown Affair. Crown Affair, quite a buzzy hair brand right now,
	...

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